Qi Yulin, Head of the Outdoor, Roller Skating, and Bicycle Exhibition Area at the China International Sports Goods Fair Qi Yulin also spoke to reporters from Green Field Outdoor Network,Outdoor, Roller Skating, and Bicycle Exhibition AreaThe participating companies are mainly domestic, concentrated in the coastal regions of Guangdong and Zhejiang — a distribution that aligns with the pattern of domestic outdoor businesses. International brands mainly come from countries such as Italy, Germany, and Argentina. When discussing the relationship between domestic and international brands,Qi Yulin noted that taking roller skating as an example, the promotion of roller skating events during the Asian Gameshas helped domestic brands gain a certain level of influence in Asia. The overall development of roller skating activities is beneficial to the growth of domestic brands. He hopes that domestic brands can leverage the platform of the Sports Goods Fair to go global and compete with international brands.
“Another highlight of this exhibition area is its fashion and vibrancy, which are most appealing to the general audience,” Qi Yulin said. Unlike the “top exhibitors” in other zones of the Sports Goods Fair, the “top exhibitor” in this area is actually an experience zone — the Outdoor Technology Experience Zone. In addition to showcasing high-tech new products from multiple outdoor companies, the zone will also host cultural-themed experience activities, allowing visitors to experience and understand the unique features of outdoor products, thereby attracting more people to learn about and engage in outdoor sports.
In response to a question from a reporter at Green Field Outdoor Network regarding what new initiatives the 30th Sports Goods Fair has for collaborating with outdoor media,Qi Yulin stated that the Sports Goods Fair places great emphasis oncollaboration with the media, especially maintaining in-depth communication with professional media over the long term, leveraging media resources, and conducting exhibitions and displays — which is also something the Sports Goods Fair is currently experimenting with in its operations.
According to the latest updates,the number of participating companies in the Outdoor, Roller Skating, and Bicycle Exhibition Area has now exceeded 170.