From March 21–22, as an important segment and prelude to the “Soaring Dragons and Leaping Tigers 2012” 6th China (International) Hangzhou Outdoor Forum, the China (International) Outdoor Industry Leaders University Lecture Tour and the Brand China (Outdoor) University Lecture Tour respectively visited three universities in Hangzhou — Hangzhou Dianzi University, Zhejiang University of Technology (both Pingfeng Campus and Zhaohui Campus) — where they were warmly welcomed by faculty and students, marking a great success for the lecture series.
The lecture tour was led by Li Hui, captain of the group and known as the foremost figure in China’s outdoor industry. Other notable figures included Liang Qiang, associate professor at Tianjin University of Finance and Economics, one of the proponents of the outdoor concept and honorary captain of the tour; Li Fengnian, president of Yidian E-Commerce Group; and Wang Xiaodan, secretary general of the China Enterprise Management Association. These industry leaders provided guidance and delivered inspiring speeches.
The lectures focused on “spreading the outdoor lifestyle and promoting outdoor brands,” centering around themes such as “the journey of striving in the outdoor industry,” “building outdoor brands,” and “motivating university students, offering life planning advice, and discussing employment and entrepreneurship.” The speakers engaged with students from Zhejiang’s universities, guiding them toward healthy values, spreading outdoor culture, and planting the seeds of hope for the rise of China’s independent outdoor brands.
It is worth mentioning that this lecture tour also featured special guests “China’s Outdoor Ironman” Chen Penbin and outdoor charity ambassador Sun Andi, who shared their personal journeys and experiences, talking about both the hardships and joys of life.
The event was live-streamed simultaneously on Tencent Weibo and Sina Weibo, enabling timely interaction with numerous netizens, including university students. The Global Outdoor Network also provided timely photo and text coverage.
The successful hosting of this lecture tour marked the official opening of the Hangzhou Outdoor Forum. The event was not only warmly received by faculty and students at Hangzhou universities, but also garnered significant attention and praise from organizations and individuals within and beyond the industry.
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The China (International) Outdoor Industry Leaders University Lecture Tour and the Brand China (Outdoor) University Lecture Tour are both first-level institutions under the organizing committee of the China (International) Outdoor Industry Summit Forum and the Brand China Industry Alliance, respectively. They serve as platforms dedicated to providing opportunities for speeches, communication, discussion, training, and networking for leaders and elites in government, investment, entrepreneurship, academia, media, and top outdoor enthusiasts who are committed to advancing the development of China’s (and international) outdoor industry. They act as a public bridge between universities and the outdoor industry and also offer a major stage for students to realize employment and entrepreneurial dreams.
The China (International) Outdoor Industry Leaders University Lecture Tour and the Brand China (Outdoor) University Lecture Tour began preparation in February 2012 and will hold their official launch ceremony at the 6th China (International) Hangzhou Outdoor Forum on March 23.