Recently, the Austrian premium bicycle brand KTM and the French renowned bicycle brand Lapierre, both distributed by Xiamen Xinqi Bicycle Shop as their general agents, have officially registered to participate in the 2012 Asia Bicycle Exhibition with a booth area of 120 m². This will mark their first appearance at the Asia Bicycle Exhibition.
Founded in 1953, KTM is one of Europe’s veteran bicycle manufacturers. The first KTM-branded bicycle was introduced in 1964. KTM adheres to the philosophy of “not competing on speed of development, but on product quality.” The brand focuses on R&D and innovation, never content with current technological trends—instead, it creates trends and leads the cycling industry. Its innovative bicycle technologies, developed in the KTM lab, ensure that KTM bikes are always at the forefront of style and technology.
The French specialty bicycle brand Lapierre was established in 1946 and was acquired in 1996 by Accell Group, a leading European bicycle supplier, becoming one of its flagship brands. Lapierre targets the high-end market and is synonymous with high-quality bicycles. Meanwhile, the brand continues to solidify its market position through sponsorship of professional cycling events and continuous innovation in technology.
The participation of these two top-tier international bicycle brands, KTM and Lapierre, is sure to bring even more excitement to the 2012 Asia Bicycle Exhibition.
