The "Green Mountain Action" — a large-scale outdoor environmental protection campaign organized by UYU Constellation Outdoor Theme Shopping Center in partnership with Green Field Network — is a major environmental initiative centered on Beijing and its vicinity. From April 2012 onward, UYU will team up with Green Field to engage outdoor enthusiasts in clearing accumulated litter along hiking trails around Beijing on a monthly basis, aiming to protect the environment and restore the natural beauty of the green mountains.
The "Green Mountain Action" aims to "remove litter and restore the green mountains to their pristine state." Green Mountains = Clean Mountains, symbolizing environmental protection and harmonious coexistence with nature. We hope that friends who enjoy outdoor activities will enhance their environmental awareness while engaging in outdoor pursuits, live in harmony with nature, and preserve the beauty around them.
The "Green Mountain Action" will run for one year. Through this campaign, the organizers not only hope that outdoor enthusiasts will directly contribute to cleaning up litter, but more importantly, that they and those around them will recognize the importance of environmental protection. Participants will also learn practical knowledge about environmental conservation during the activities, inspiring a broader community of outdoor enthusiasts to take action, protect the environment, cherish nature, and leave behind a legacy of green mountains and clear waters for themselves and future generations.
I. Event Format:
The third Saturday of each month is designated as "Green Mountain Action Day," when we will mobilize outdoor enthusiasts to clean up litter along famous hiking trails around Beijing.
II. Time: April 2012 – March 2013
III. Location: Outdoor hiking trails around Beijing
IV. Event Process:
1. On the third Saturday of each month, team leaders participating in the event will post activity plans on Green Field Network → participants register directly via the Green Field Network event system → team leaders confirm participation.
2. On the designated date, team leaders will lead groups to clean up litter in assigned areas along different routes → participants gather at specified locations → litter is collected and disposed of centrally.
3. Each participant in the event will receive a hat + an eco-friendly tote bag.
(Event Participation Gift)
(Eco-Friendly Trash Bags)