Qingdao, People's Daily Online, April 8 (Reporter Yang Hong) — The opening ceremony of the 2012 National Mass Mountain Climbing and Fitness Conference and the Qingdao Outdoor Mountain Climbing and Fitness Festival will be held on April 22 at the People’s Square in Chengyang District. With the themes “Mass Sports Make the City Healthier” and “Happy Climbing, Experience a Healthy Life,” the event aims to build an outdoor mountain climbing and fitness platform for the general public, and to carry out “small-scale, diverse” outdoor mountain climbing activities tailored to local conditions. On the day of the event, Qingdao will open over 40 mountain parks and scenic areas to the public free of charge.
This year marks the tenth consecutive year that Qingdao has hosted either the main venue or a sub-venue for the National Mass Mountain Climbing and Fitness Conference. Mountain climbing has become a nationally renowned fitness brand event in Qingdao. According to statistics, millions of citizens in Qingdao participate in mountain climbing activities every year, which not only helps improve their physical health but also boosts the development of tourism in the city’s suburbs.
It is understood that in the future, Qingdao will focus on integrating mountain climbing with low-carbon environmental protection, tourism economy, regional festivals, and the development of the sports industry. By organizing scientific, civilized, healthy, and uplifting mass mountain climbing activities, the city aims to meet the growing and diverse fitness needs of its residents, allowing citizens to share in the benefits of this branded fitness initiative. This will contribute to the city’s goal of leading in scientific development, achieving a blue transformation, and building a modern, international, livable, and happy city.
Today, the Qingdao Sports Federation signed a strategic cooperation agreement with Qingdao Synchronous Media Group, announcing that the group will serve as the title sponsor for the National Fitness Mountain Climbing Festival. This marks the first time a media organization has sponsored a national fitness event. Under the five-year strategic cooperation agreement, Qingdao Synchronous Media Group will provide approximately 500,000 yuan annually to ensure the event’s funding. In addition, leveraging its professional event planning team and extensive media experience, the group will create a more fashionable, fun, and influential mountain climbing and fitness event.