CARAVA (Karevo) has joined forces with China Photography, leveraging its professional brand image to reach the outdoor market through the magazine, blending outdoor activities with photography. This is the perfect culmination of its keen market response and an ingenious, professional promotion strategy.
China Photography magazine is sponsored by the China Photographers Association and is China’s only core photography journal, representing professionalism and authority in the field of photography. Its connection with the outdoors is not about photography itself, but about the shared professionalism of the industries. At this key stage of its "Second Five-Year Plan" for brand development, CARAVA has made its professional outdoor brand positioning clearer. The brand’s choice to use China Photography as its new professional communication channel is a forward-thinking business strategy.
Quality is a promise, and a brand is an association. Quality is the foundation that supports the brand pyramid. In its early days, CARAVA focused on the R&D of high-tech, cutting-edge professional outdoor apparel. During its "First Five-Year Plan," it successively sponsored Everest expedition outfits, rigorously testing the professionalism of its products through demanding outdoor activities. The recognition of its gear by professional outdoor enthusiasts also helped solidify its leading position in the professional outdoor industry, paving the way for CARAVA’s smooth transition into the second phase of brand development.
In 2012, CARAVA entered the second year of its "Second Five-Year Plan" for brand development. Expanding professional communication channels was one of its key strategies to elevate the brand's professional image over the five-year span. It is reported that CARAVA continued its friendly cooperation with professional outdoor media such as Outdoor Exploration, China Outdoor Information Network, and Mafengwo. This year, it also added collaborations with two other influential and authoritative professional outdoor online platforms, Little Sheep Legion and Green Field, demonstrating CARAVA’s unwavering ambition to become China’s top professional outdoor apparel brand.
