Launch Ceremony of the "Ganzhou" Tourism Train & Competition with Prizes Worth Millions to Solicit Ganzhou’s Tourism Logo, Photography, and Literary Works
On the morning of April 27, the launch ceremony of the "Ganzhou" Tourism Train and the press conference for the competition offering prizes worth millions to solicit Ganzhou’s tourism logo, photography, and literary works were grandly held at the Beijing News Building Hotel, marking the official start of advertising the "Ganzhou" Tourism Train on the Beijing–Shenzhen (K105/K106) route, as well as launching a nationwide competition with prizes worth millions to publicly solicit Ganzhou’s tourism logo and photography and literary works. This is another significant move by Ganzhou to adapt to the new development trends in tourism, build a tourism brand, shape a high-quality tourism city, promote the revitalization and development of the Southern Jiangxi Soviet Area, and advance the transformation and leapfrogging of tourism. At the same time, Ganzhou tourism will take this opportunity to launch an advertising campaign across TV news, online media, and mobile platforms, actively carry out a series of tourism promotional marketing activities and festival events, so that more people from across the nation and even around the world can learn about, understand, like, and visit Ganzhou.
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It is reported that this nationwide open competition to solicit Ganzhou’s tourism logo and photography and literary works offers prizes totaling over 1 million yuan, with five award categories in total, as follows:
Grand Prize (1 for each category)
1. Ganzhou Tourism Logo: 300,000 RMB;
2. Photography and Literary Works: 300,000 RMB.
First Prize (1 for each category)
1. Ganzhou Tourism Logo: 80,000 RMB;
2. Photography Works: 60,000 RMB;
3. Literary Works: 60,000 RMB.
Second Prize (3 for each category)
1. Photography Works: 10,000 RMB;
2. Literary Works: 10,000 RMB.
Third Prize (5 for each category)
1. Photography Works: 3,000 RMB;
Shortlisted Award (Preliminary Shortlisted Entries)
1. Tourism Logo Design (10 winners): RMB 3,000 each;
2. Photography Works (30–100 winners): RMB 1,000 each;
3. Literary Works (30–100 winners): RMB 1,000 each.
The massive prize pool fully demonstrates Ganzhou’s new momentum and bold vision in reshaping its tourism brand image, which will surely bring a brighter future to Ganzhou’s tourism industry.
“Ganzhou’s Scenery Is Truly Unique” — As the local saying goes: Drink from the Red Well and your future will be boundlessly bright; Climb Tongtianyan and blessings will be in sight; Visit Sanliao Village and you’ll see the world with clarity; Come to Doushui Lake and ailments will naturally fade away. To truly understand Ganzhou’s uniqueness, one must experience it firsthand. Explore Ganzhou to relive revolutionary classics, savor the ancient charm of a Song Dynasty city, experience Hakka culture, and return to nature’s beauty.