Four Major Mountain Ranges Await Your Summit – “Leaves Accompany Me” Challenges the 2012 Lafuma Mountaineering Season

      As spring deepens and the earth warms, with flowers and grasses in full bloom and summer just around the corner, a highly anticipated brand-themed outdoor event of the year – “Leaves Accompany Me,” the 2012 Lafuma Mountaineering Season – a large-scale thematic series organized by the renowned French outdoor brand Lafuma and hosted by the agile landscape marketing consultancy, officially kicked off on May 1st, warmly greeting outdoor enthusiasts from all corners of the country. The entire event will span seven months, with competition zones set up in four major regions across the nation: North China, Northeast China, Northwest China, and Southwest China. The event has also invited the Sichuan Mountaineering and Outdoor Sports Association and the French Chamonix Tourist Office to co-organize, while attracting the collaboration of well-known media such as Tencent, Green Outdoor Network, 8264 Outdoor Information Network, the magazines “Outdoor” and “New Travels,” as well as Travel Satellite TV’s “Travelers” program. Together, they aim to create a dream stage for outdoor enthusiasts.

An Extraordinary Journey to the Summit – Highlights of “Leaves Accompany Me,” the 2012 Lafuma Mountaineering Season
       It is understood that the event is driven throughout by the theme slogan “Leaves Accompany Me.” The “leaf” represents the emblem of the Lafuma brand – the iconic orange French plane tree leaf logo that has accompanied numerous renowned explorers and outdoor enthusiasts for over 80 years. Now, Lafuma hopes to continue this legacy of “accompaniment” and let it grow and spread across the vast and beautiful land of China. The organization of this event provides an excellent opportunity for outdoor lovers across China to closely understand the spirit of Lafuma, experience its culture, try out its products, and enjoy its services. In addition, the event has launched the “Leaves Accompany Me” 2012 Lafuma Mountaineering Season official website, using a combined online and offline approach to conduct large-scale recruitment and selection nationwide. As long as you love outdoor sports and dare to challenge yourself, you can sign up to participate. This event not only boasts a strong lineup and standardized organization, but also features novel content and constant surprises, creating a wave of mountaineering enthusiasm in the industry upon launch.

       According to the organizers, the event will lead participants to summit four famous domestic mountains: Beijing’s Ling Mountain, Jilin’s Changbai Mountain, Shaanxi’s Taibai Mountain, and Sichuan’s Siguniang Mountain, as well as trek through nationally renowned classic outdoor routes to test your limits of endurance. Throughout the event, there will also be a variety of fun mini competitions, including tense and exciting tent-pitching contests, romantic campfire parties, and green, healthy environmental protection activities… the excitement is endless. Moreover, the competition has set up a number of special awards for participants, along with Lafuma’s top-tier outdoor gear worth tens of thousands of yuan. The champions of the four major regions will also have the chance to travel to Lafuma’s hometown of Anneyron (Anneyron), and visit the alpine-style town of Chamonix (Chamonix), known as the holy land of the outdoors, in the Alps. They will enjoy a free, seven-day “Homeland of Leaves” romantic outdoor trip in France.
       In addition, the event has attracted participation from many well-known figures in the industry. Wang Xin, Deputy Secretary-General of the Beijing Mountaineering Sports Association; Luo Hao, Chief Cultural Officer of the Yarlung Zangbo Grand Canyon in Tibet; Yang Bo, Editor-in-Chief of the magazine “Outdoor”; and Gao Min, Deputy Secretary-General of the Sichuan Mountaineering and Outdoor Sports Association, among other authoritative figures in the field, serve as specially invited expert judges for the event. They will score all participants online, share their outdoor experiences, and exchange insights with fellow outdoor enthusiasts, creating an unforgettable journey to the summit together.

In Search of the Most Beautiful Scenery – Lafuma Creates a Passionate Outdoor Feast 
       As the organizer of this event, the French Lafuma brand boasts a long history of 82 years and is now present in 45 countries worldwide. It is recognized as a top-tier outdoor brand with a wide product range and high technological content. It consistently pursues harmony between humans and nature, while advocating the endless spirit of the Alps and ecological environmental protection concepts. This event fully showcases the brand spirit of Lafuma, perfectly integrating the spirit of mountaineering with ecological ideals, leading everyone to immerse themselves in nature, unleash their true selves, and embark on an unprecedented “Quest for the Leaf.”
 
     “The significance of hosting this event is not only to provide mountaineering enthusiasts with an opportunity to realize their dreams and share experiences, but also to inspire people to unleash themselves, integrate into nature, and embrace the challenging spirit of the outdoors. We hope more people will join Lafuma on this extraordinary summit journey, experience the beauty of nature, and understand the true essence of outdoor sports,” said Park Jong-hyun, Deputy General Manager of Lafuma China.
       With the official launch of the “Leaves Accompany Me” 2012 Lafuma Mountaineering Season theme website, registration is in full swing across the four major competition zones. Whether you are a mountaineering enthusiast, a seasoned expert who has conquered peaks both at home and abroad, or simply someone looking for fun and adventure on a leisure trip – as long as you have a vibrant, unordinary heart and the courage to break the norm and challenge yourself, Lafuma welcomes your participation at any time. Here, dreams are within reach, and the stage for self-realization awaits. Your body may not have moved yet, but your heart is already there. Four major mountain ranges await your summit – log on to the theme website now, click “I Want to Sign Up,” and start this passionate outdoor feast with Lafuma.
       “Leaves Accompany Me” 2012 Lafuma Mountaineering Season Theme Website:www.2012lafuma.com