Major media outlets are paying close attention, online forums are buzzing with shares, and thousands of hiking enthusiasts are frantically signing up... Since going live on May 1st, the “Leaves Accompany Me”·2012 Lafuma Hiking Season theme website has garnered strong interest from outdoor lovers nationwide, quickly sparking an unstoppable hiking craze. As one of this year’s most anticipated branded outdoor events, the “Leaves Accompany Me”·2012 Lafuma Hiking Season lasted seven months in total, with four major competition zones set up across the country—North China, Northeast China, Northwest China, and Southwest China—guiding participants to take on four of China’s top outdoor hiking routes. The professional race schedule, rich content offerings, and innovative event formats have attracted hiking enthusiasts from all over the country, pushing participation to new heights. At the same time, as the organizer of this event, the renowned French outdoor brand Lafuma further promotes the concept of green outdoor living. By perfectly integrating event content with environmental conservation, it brings the green spirit into the hearts of every outdoor enthusiast.
North China division contestant “Noonday Sun”
Advocating Public Welfare and Environmental Protection Lafuma Sparks a Green Hiking Craze
It is reported that the “Leaves Accompany Me”·2012 Lafuma Hiking Season waves the green flag high, seamlessly blending hiking competitions with public welfare and environmental protection ideals, and conveying the concept of green outdoor living to the public through a variety of engaging activities. According to the organizing committee, unique public welfare initiatives have been tailored for each division based on the characteristics of the four routes. These include low-carbon energy-saving actions—reducing bottled water use, life care actions—wildlife and plant conservation, green environmental actions—caring for every inch of land, and Earth-loving actions—leaving only footprints. These four themed public welfare segments are interspersed throughout the hiking activities in each division, allowing participants to experience the charm of green outdoor living and spread ideas of public welfare and environmental protection through vivid and fun content.
The green outdoor philosophy promoted by this event has also garnered the attention and praise of many hiking enthusiasts, receiving unanimous acclaim from well-known figures in the outdoor industry, sparking a fresh wave of green hiking enthusiasm. “The natural environment is the home on which people depend for survival. With the surging wave of mass outdoor activity, protecting the ecological environment and advocating environmentalism have become very important outdoor philosophies. The event organized by Lafuma widely spreads these ideas of public welfare and environmentalism, making it a highly commendable and healthy initiative,” said Yang Bo, Editor-in-Chief of Outdoor Magazine, giving high recognition to the event.
As the organizer of the event, the Lafuma outdoor brand has always advocated for harmony between humans and nature, as well as the endless Alpine spirit and ecological conservation values. These principles are not only reflected in its product craftsmanship but also infused into its various brand events. “The purpose of this event is not only to inspire people to unleash themselves, immerse in nature, and embrace the spirit of challenge, but also to widely spread the green outdoor philosophy advocated by Lafuma. We also hope that outdoor enthusiasts will join Lafuma in experiencing the beauty of nature and understanding the true essence of green outdoor living,” said Park Jong-hyun, Deputy General Manager of Lafuma China.