On April 25, 2012, an event themed “Searching for Joywalkers” officially launched on the outdoor alliance website. The online recruitment campaign for the Gore-Tex Joywalker Club also commenced on that day.
The “Searching for Joywalkers” event aims to promote the concept of joywalking, share joyful outdoor experiences, and break the stereotype of outdoor activities as “ascetic endeavors,” allowing every outdoor enthusiast to experience the joy of walking. The Gore-Tex brand hopes to encourage more people to join the ranks of walkers and enjoy the happiness brought by walking through professional technical support, exceptional product experiences, and practical event backing.
The Gore-Tex Joywalker Club recruitment campaign marks the beginning of the year-long joywalking-themed activities by outdoor leader — the Gore-Tex brand. Registration closes on June 1, 2012.