As a professional multi-brand outdoor gear distributor, Shenzhen Himalaya Trading Co., Ltd. will showcase outdoor products from more than ten North American brands—including Outdoor Research, Vasque, Black Diamond, and MSR—at the 7th Asia Outdoor, held in Nanjing from July 26–29.
With a history of over thirty years, OUTDOOR RESEARCH (abbreviated as OR) is a renowned American functional outdoor apparel brand. It officially entered the Chinese market in 2008, with Shenzhen Himalaya Trading Co., Ltd. serving as its general agent for mainland China. Centered around the philosophy of "Designed By Adventure," OR started by developing outdoor gloves, hats, and gaiters, gradually expanding and venturing into new outdoor fields to establish a full product line. OR listens carefully to user feedback, continuously innovates, and endlessly improves its products, offering outdoor enthusiasts gear that combines functionality, practicality, and comfort—making it a trusted and well-regarded global brand.
VASQUE, a leading American outdoor footwear brand, will also make a strong appearance at the 2012 Asia Outdoor. VASQUE officially entered the Chinese outdoor market in 2005 through Shenzhen Himalaya. Thanks to years of unremitting efforts by both the brand and its agent, its influence in the Chinese outdoor market has continued to grow, and it has now become one of the leading brands in the domestic professional channel market for outdoor footwear. In response to domestic demand and current outdoor trends, VASQUE has focused on innovation from the ground up, developing new styles and significantly enhancing both the functionality and aesthetics of its product lines. China has become the best-performing market for VASQUE outside the United States, and Shenzhen Himalaya has been awarded the title of Distributor of the Year for several consecutive years.
BLACK DIAMOND (abbreviated as BD), the global leader in climbing equipment, will also meet attendees face-to-face at the 2012 Asia Outdoor. BD integrates design, production, and testing, and has long held a leading position in the professional climbing and skiing equipment industry, providing top-tier gear for those passionate about rocks, ice walls, and snow-covered challenges, quietly writing countless legendary stories. In the summer of 2009, Shenzhen Himalaya became BD’s sole agent in China. After more than two years of development, BD has significantly improved its channel sales, marketing, and brand impact in the domestic market, gradually becoming a trusted partner for outdoor climbers.
With a history of over 40 years, MSR has become a top brand in the field of outdoor camping equipment, producing numerous revolutionary products and earning an unquestionable reputation among users across product lines such as stoves, tents, water filters, and snowshoes. The brand’s founder, Larry Penberthy, set the creed: "Everything can and should be improved." This is why MSR products, despite winning countless awards, continue to innovate and grow stronger.
As the global leader in camping mats, THERM-A-REST has always been at the forefront of camping mat products, designing lightweight mats suitable for all seasons and providing outdoor enthusiasts with the "most comfortable nighttime sleep system." THERM-A-REST mats have won multiple Editor's Choice Awards from Backpacker magazine in the U.S. for their outstanding design innovation and performance. Its all-season mat, NeoAir XTherm, further earned the GOLD OutDoor INDUSTRY AWARD at the 2011 European Outdoor Show for its excellence in warmth, weight, innovation, design quality, materials, and functionality.
MOUNTAINSMITH, a professional American outdoor backpack brand, has since its founding in 1979 consistently pursued quality and comfort, offering a wide range of products including waist packs, backpacks, camera bags, storage bags, travel bags, panniers, pet carriers, and trekking poles. Its new Day TLS and Tour TLS models provide one-stop convenience for various uses, including skiing, cycling, hiking, climbing, travel, business, and urban life.
In addition, several world-renowned brands represented by Himalaya—including JETBOIL, the inventor of integrated stoves; PLATYPUS, an outdoor hydration brand; SEALLINE, a U.S. premium waterproof products specialist; GSI OUTDOORS, a leading North American outdoor and kitchenware brand; and BLUEWATER ROPES, a professional U.S. provider of outdoor and industrial ropes—will collectively debut at the 2012 Asia Outdoor, delivering an extraordinary outdoor experience to professional audiences.
The 2012 Asia Outdoor is a gathering place for brand innovation, a beacon of inspiration and trends, and another highly anticipated outdoor extravaganza. Let’s work together to carry the outdoor legacy forward.
