On June 30, 2012, the U.S. backpack brand Osprey will hold its 2013 spring collection dealer ordering event in Shanghai. Dealers from across the country will gather to celebrate Osprey’s impressive international achievements in recent years and, together with Extreme Home, unveil the highly anticipated 2013 spring flagship models.
In the 2011–2012 season, Osprey once again claimed the top spot as the best-selling outdoor backpack brand in the U.S. specialty retail channel. Building on this strong lead, the brand has continued its R&D efforts and will bring more champion models to the market in spring 2013. The new spring collection maintains Osprey’s signature professionalism and focus, while enhancing ergonomic design to improve backpack fit and load capacity. Separate designs for men’s and women’s models have been developed, once again setting new industry trends.
The new collection features significant upgrades to heavy-duty packs, offering lighter weight and better weight distribution and fit. The trekking series introduces updated women’s backpacks tailored to better meet the needs of female outdoor enthusiasts. Hydration packs and accessory packs have also seen various improvements.
The new collection promotes the concept of lightweight design—achieving lighter weight with better load capacity is our goal. We’re putting user-friendly design into practice, emphasizing the organic integration of innovation, technology, and environmental responsibility.
This season’s collection offers a wide range of styles, vibrant colors, and visual impact, while perfectly integrating backpack functionality to redefine what a backpack can be. We’ll be introducing detailed looks at each new model every week—stay tuned.