On the morning of June 27, 2012, the press conference for the 7th Asia Outdoor Exhibition was successfully held in Nanjing. At the event, Director Yin Wen from the Nanjing Municipal Government Convention and Exhibition Office delivered an enthusiastic speech. Mr. Jaeger, advisor to the Asia Outdoor Exhibition, and Mr. Zhang Jian, Chairman of Nanjing Ningfei Exhibition Co., Ltd., gave a preview and introduction to the basic details of the 2012 Asia Outdoor Exhibition.
The Asia Outdoor Exhibition originated from the European Outdoor Show and is the first professional international cooperation exhibition in the ancient capital of Nanjing. It has received strong support from the Nanjing Municipal Government and Friedrichshafen, Germany. Since its establishment in 2006, the Asia Outdoor Exhibition has grown over six years to become the largest and most brand-diverse professional outdoor products exhibition in Asia, standing alongside the European Outdoor Show and the Outdoor Retailer Show in Salt Lake City, USA.
The 2012 (7th) Asia Outdoor Exhibition will grandly open at the Nanjing International Expo Center from July 26–29. The 2nd Asia Bike Show will be held concurrently. “Two exhibitions together, one pass for all.” The 2012 Asia Outdoor Exhibition will occupy Halls C, D, E, and F of the Nanjing International Expo Center, expanding its total area from 42,000 square meters in 2011 to 48,000 square meters. The number of participating brands is expected to reach 540, an increase of nearly 20% compared to 2011.
Longtime Asia Outdoor Exhibition exhibitors such as Toread, Northland, Lowa, Kailas, Scaler, Mobi Garden, Dunlop, Osprey, La Sportiva, Eagle Creek, Sea To Summit, Vaude, Deuter, Logos, Vibram, and Garmont will once again make a strong showing, showcasing their full range of products and equipment. This year also sees the debut of numerous international brands, including Beal, Boreal, Black Diamond, Climbing Technology, Dolomite, Edelweiss, Mountain Smith, Sigg, Outdoor Research, Trangia, Vasque, and Zeiss.
The exhibition site will feature a rich variety of supporting activities: the Industry Development Forum — discussing hot topics in the industry’s development with well-known professionals; the Asia Outdoor Industry Awards — the best platform to showcase outstanding and unique outdoor products; the 2012 Asia Outdoor Exhibition Climbing Festival — featuring a climbing triathlon (speed climbing, rope climbing, drytooling) and difficulty competitions alongside wilderness survival rescue demonstrations, rock climbing technique shows, ice climbing experiences, and rock climbing safety lectures; fashion shows — interpreting dynamic and stylish outdoor fashion; the tent area — offering a variety of tents, sleeping bags, and mats for trial use; the 1st China Slackline Championship 2012 — jointly organized by DKT (Shenzhen) Trading Co., Ltd., the Asia Outdoor Exhibition, and Mafengwo, including slackline competitions (speed and jump events) and a slackline PK contest (challenging the longest personal static balance time), plus master classes by Gibbon freestyle slacklining pros Nick Ten Hooper (Flying Dutchman) and Maurice Wiese (Momo); and the Banff Mountain Film Festival World Tour Nanjing Stop — on July 28, 2012, the Asia Outdoor Exhibition teams up with the Banff Mountain Film Festival to present two sessions of stunning outdoor and mountain biking films at the Zijin Hall of the Nanjing International Expo Center’s Conference Center. On the evening of July 28, an exciting music party awaits.
The 2012 Asia Outdoor Exhibition, spanning four days, is open only to professional visitors. The online pre-registration system for visitors is now open. In 2012, more excitement awaits—stay tuned!