The 2012 Asia Outdoor Exhibition will be grandly held from July 26 to 29 at the Nanjing International Expo Center. Heishi Outdoor Products Co., Ltd. will showcase its outdoor down equipment-focused brand BlackCrag. Booth number: F Hall, F2901.
During World War II, British special forces began using natural barriers and rope nets for obstacle training to enhance field combat capabilities and teamwork, marking the first systematic and purposeful application of outdoor activities in practice. After the war, as the threat of war receded and the economy developed, outdoor activities evolved beyond military and survival contexts to become a new lifestyle for entertainment, leisure, and improving quality of life. BlackCrag was thus born to commemorate the indomitable British special forces of WWII.
"BlackCrag" means black rock, symbolizing unyielding strength, refined spirit, and a natural, inclusive, and persevering attitude toward life. The release of the renowned outdoor sports film "Vertical Limit" directed by Daniel E. Smith in 1991 introduced many ordinary people to outdoor camping and ultralight gear. BlackCrag is a brand focused on outdoor ultralight equipment.
With the mission of "bringing outdoor enthusiasts the warmth and comfort of home," BlackCrag extensively adopts new materials, technologies, and craftsmanship. While ensuring high product quality, it continuously develops more comfortable, warmer, and lighter outdoor gear to meet the needs of outdoor enthusiasts worldwide. BlackCrag is an outdoor sports brand primarily offering outdoor down insulation equipment and is the only authorized brand of Heishi Outdoor Products Co., Ltd. in Asia. Its registered trademark name in Chinese is 黑岩 (Black Rock), and in English: BlackCrag.
During World War II, British special forces began using natural barriers and rope nets for obstacle training to enhance field combat capabilities and teamwork, marking the first systematic and purposeful application of outdoor activities in practice. After the war, as the threat of war receded and the economy developed, outdoor activities evolved beyond military and survival contexts to become a new lifestyle for entertainment, leisure, and improving quality of life. BlackCrag was thus born to commemorate the indomitable British special forces of WWII.
"BlackCrag" means black rock, symbolizing unyielding strength, refined spirit, and a natural, inclusive, and persevering attitude toward life. The release of the renowned outdoor sports film "Vertical Limit" directed by Daniel E. Smith in 1991 introduced many ordinary people to outdoor camping and ultralight gear. BlackCrag is a brand focused on outdoor ultralight equipment.
With the mission of "bringing outdoor enthusiasts the warmth and comfort of home," BlackCrag extensively adopts new materials, technologies, and craftsmanship. While ensuring high product quality, it continuously develops more comfortable, warmer, and lighter outdoor gear to meet the needs of outdoor enthusiasts worldwide. BlackCrag is an outdoor sports brand primarily offering outdoor down insulation equipment and is the only authorized brand of Heishi Outdoor Products Co., Ltd. in Asia. Its registered trademark name in Chinese is 黑岩 (Black Rock), and in English: BlackCrag.
Every product here is the crystallization of BlackCrag’s insight into outdoor trends and experience in outdoor living. Adhering to the guiding principles of "human-centered design, professional production, personalized customization, and diversified sales," BlackCrag strives to become a leading enterprise in China’s outdoor down equipment industry.
The company is driven by 71 master designers with over forty years of outdoor experience, updating with over a hundred new designs each year to maximally meet the diverse needs of outdoor enthusiasts.
In the field of materials, BlackCrag also leads outdoor trends. Ultra-light, waterproof, and breathable fabrics from PERTEX and KOLON, along with zippers from RIRI and YKK, Duraflex fasteners, all provide essential support for creating BlackCrag products of internationally top-tier quality. Moreover, the production factories’ extensive experience in manufacturing outdoor products, along with the reliability of every production process, further ensure the premium quality of BlackCrag items. All products undergo the most rigorous laboratory testing and real-environment field tests, giving users confidence to face any extreme environmental challenge.