In early July, hundreds of outdoor sports brand dealers from the five major regions of Northeast, Northwest, North China, Central China, and Southwest gathered at Nanjing Zijinshan Resort to attend the 2013 Spring/Summer New Product Ordering Fair hosted by Biancheng Sports Goods Group. Leaders of Biancheng Sports Group, along with R&D and marketing personnel, engaged in discussions with dealers nationwide about the future development and structure of China’s outdoor sports market. They also had in-depth exchanges regarding the 2013 market R&D and strategies of the brands operated by the group—NORTHLAND, LOWA, and LEKI. Mr. Gerwalt Pichler, founder of Austria’s NORTHLAND, Ms. Susanne, head of R&D, and Mr. Holger, Asia-Pacific Sales Director of LOWA, were present at the ordering fair. They brought the latest global trends in outdoor sports as well as the global strategies for the NORTHLAND and LOWA brands, further boosting the confidence of dealers attending the 2013 new product ordering fair for Biancheng Sports’ three major international outdoor brands.
At present, although the global economic situation remains less than optimistic, the global outdoor sports market continues to show strong momentum, and the enthusiasm of Chinese consumers for participating in outdoor activities remains undiminished and is even growing. As Mr. Pichler, the founder of NORTHLAND, pointed out, in China, more and more people are heading outdoors to engage in sports and leisure activities. As understanding and appreciation of outdoor activities continue to deepen, the pursuit of a comfortable outdoor lifestyle has become clearer. NORTHLAND is committed to delivering the concept of a comfortable and carefree outdoor life to every Chinese consumer through professional outdoor products and innovative technology, allowing more people to enjoy the experience of comfortable outdoor living.
At present, although the global economic situation remains less than optimistic, the global outdoor sports market continues to show strong momentum, and the enthusiasm of Chinese consumers for participating in outdoor activities remains undiminished and is even growing. As Mr. Pichler, the founder of NORTHLAND, pointed out, in China, more and more people are heading outdoors to engage in sports and leisure activities. As understanding and appreciation of outdoor activities continue to deepen, the pursuit of a comfortable outdoor lifestyle has become clearer. NORTHLAND is committed to delivering the concept of a comfortable and carefree outdoor life to every Chinese consumer through professional outdoor products and innovative technology, allowing more people to enjoy the experience of comfortable outdoor living.
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