While the summer heat continues and the excitement from the Beijing Lingshan event of “Leaves Accompany Me”・2012 Lafuma Hiking Season has yet to fade, the campaign has already swept across Jilin’s Changbai Mountain, quietly opening the “quest for leaves” chapter in the Northeast division. As the “Roof of the Northeast” long dreamed of and followed by outdoor enthusiasts, Changbai Mountain boasts abundant natural resources and breathtaking natural beauty, exuding an ancient, serene mystique. Here you’ll find forests of birch trees, the tranquil Tianchi Lake surrounded by lush vegetation, thrilling volcanic canyons, and stunning rare flowers and plants… From July 13 to 15, the event organizer, renowned French outdoor brand Lafuma, will join everyone in embracing Changbai Mountain to explore the wonderful works of nature on this fertile land, embarking on a warm ecological hiking journey themed “Embrace Nature, Care for Life.”
Top Talent Gathers – “Leaves Accompany Me”・2012 Lafuma Hiking Season Heats Up Again
Driven by the strong momentum in the North China division, the enthusiasm of outdoor enthusiasts has rapidly soared. The official website has seen daily clicks exceeding ten thousand, thousands of outdoor groups have engaged in lively discussions, and hundreds of clubs have focused their attention. Just this one event attracted nearly 200 enthusiastic participants, pushing the energy of the Northeast division to a fever pitch. Everyone is eager to gather for a competitive showdown. “I participated in the offline competition in the North China division. ‘Leaves Accompany Me’ is one of the best events I’ve seen – well-organized, rich in content, thoughtfully arranged, and received very positively among participants. I’ve signed up again for the Changbai Mountain leg, and I truly hope to be selected. The diverse routes, fun and innovative competitions, and the unique charity activities at each stop are also highlights highly recommended by fellow outdoor lovers. We’ll definitely keep following the upcoming events!” said a participant from Liaoning.
Meanwhile, participants in the Changbai Mountain leg include top outdoor enthusiasts from all over the country. Club organizations are at the forefront, with well-known local clubs in the Northeast such as Northeast Outdoor Paradise, Wildman Extreme Outdoors, and Storm Outdoors gearing up for action. Even major outdoor clubs from other regions across the country, including Adventure Mountaineering Association, Eagle Society, and Outdoor Alliance, have come from afar. With all kinds of experts gathering from every direction, the competition in the Northeast division is heating up even more. In addition, this Changbai Mountain leg has also invited notable figures in the outdoor community, such as Wuji, founder of the Bingshan Outdoor Forum, the head of Yushu City Outdoor Sports Association, and “Level One Readiness,” leader of the 8264 Alliance Group, to join in the challenge of Changbai Mountain and enjoy an unforgettable outdoor adventure with all participants.
Northeast division participant, founder of Bingshan Outdoor Forum – “Wuji”
Breathtaking Changbai – Return to Nature, Care for Life – Lafuma Calls for Green Outdoor Living
Compared to the North China division, this leg has put considerable effort into both the event arrangements and route planning. For the Changbai Mountain hiking event, the organizing committee has selected a route that offers both challenge and beauty, fully showcasing Changbai Mountain’s demanding trails and stunning natural scenery. The event also features exciting segments such as a mid-level mountain trekking race, a grand outdoor bonfire party, and a fun rafting adventure. While challenging the summit, participants can enjoy Changbai Mountain’s natural beauty and experience the joy of the outdoors, presenting a uniquely crafted and unforgettable journey through Changbai Mountain.
Most notably, in line with the consistent environmental mission of the large-scale “Leaves Accompany Me”・2012 Lafuma Hiking Season, the organizing committee has specially created a public welfare activity at the Changbai Mountain leg – the “Love Graffiti” Wildlife Conservation Action. Through unique interactive games and innovative, heartwarming formats, the event conveys the concept of green outdoor living to the public.
According to the organizing committee, this public welfare activity will adopt a special “Love Graffiti” approach. By encouraging participants to learn about Changbai Mountain’s ecological environment and drawing inspiration from stories encountered during the event, everyone can create artwork and craft creative messages on designated “Love Graffiti Boards” with the theme of wildlife conservation, personally crafting a warm and heartfelt public welfare piece.
Songjiang River Rafting – Wide and Clear Waterways
Songjiang River Rafting – “Colorful Rafts”
Wild Natural Ganoderma from Changbai Mountain
“The purpose of this public welfare activity is to allow each participant to truly experience the charm of green outdoor living through such vivid and fun interactive methods, deeply embedding the advocacy of environmental protection concepts. In the upcoming Northwest and Southwest divisions, the Lafuma brand will continue to uphold this philosophy and promote the spirit of green outdoor living,” said Park Jong-hyun, Deputy General Manager of the Business Support Department at Lafuma China, offering an in-depth interpretation of the event.