The Lushan Scenic Area Administration of Jiangxi Province, in collaboration with Beijing Zhongwai Mingren International PR Planning Co., Ltd., has officially launched a prize-winning campaign to collect creative tourism slogans for Lushan Mountain. Whether you're a travel enthusiast, netizen, backpacker, or aspiring photographer, from July 16 to August 16, just submit a slogan that reflects your impression of Lushan’s tourism image and service essence—and you could win the first prize of up to 10,000 RMB, plus other finalist awards. Let your brilliant idea shine alongside the stunning beauty of Lushan. What are you waiting for? Join now.
Campaign Period:
1. Slogan Submission Period: July 16, 2012 – August 16, 2012
2. Voting Period: August 17, 2012 – August 31, 2012
3. Winner Announcement Date: September 1, 2012
4. Prize Distribution Date: Around September 15, 2012
Campaign Platform: “Lushan Network” Weibo http://e.weibo.com/2146388082/ysHQLaFB2
Sina Weibo Event http://event.weibo.com/527926
Campaign Rules:
1. This campaign is collecting slogans for the Lushan tourism destination.
2. Submissions must be 30 characters or fewer, including punctuation.
3. Use simplified Chinese primarily, with optional simple English if needed; special symbols are not allowed.
4. Any style is acceptable, but the slogan must match the characteristics of the Lushan tourism site.
5. Slogans should be catchy, memorable, distinctive, and accurately representative.
6. It’s recommended to include a brief explanation or creative rationale for your slogan. Entries with explanations have a higher chance of winning.
7. Winners will be notified via private Weibo message after selection, and prizes will be issued upon submission of required information.
How to Participate: Follow the official Lushan Tourism Weibo account, repost the campaign post, and leave your Lushan slogan in the comments to join.
Legal Statement:
1. All participants in the Lushan slogan collection must carefully read this announcement before entering. By submitting an entry, you agree to and accept all terms outlined herein.
2. Participants must provide: the slogan + explanation + Weibo username. Submitted materials will not be returned; please retain your own copies. In case of identical submissions, the one received first by the organizers will be considered valid.
3. All prize money is pre-tax; winners are responsible for their own tax obligations.
4. Submitted slogans must be original, and all information must be truthful. If any selected work is found to be plagiarized, not created by the submitter, or to infringe on others’ copyrights, the organizers reserve the right to disqualify the entry, reclaim the prize, and hold the submitter liable for any resulting legal consequences.
5. From the time of submission, participants agree to grant the organizers permanent, worldwide rights to use the submitted work in any manner without additional compensation. Copyright of winning entries remains with the creators, but this agreement has the effect of a copyright licensing contract, and participants agree not to sign a separate licensing agreement with the organizers.
6. Within the bounds of the law, the Lushan Scenic Area Administration reserves the right to interpret this slogan collection campaign.
Prize Settings:
1. First Prize (selected slogan winner): 10,000 RMB
2. Four Finalist Awards: 1,000 RMB each
Introduction to Lushan:
Mount Lu, an eternal famous mountain that embodies the beauty and spirit of countless peaks and rivers, a sacred cultural site that carries the ancient people's simple dialectical views and boundless imagination, is renowned worldwide for its grandeur, majesty, peril, and beauty, and is often praised as “the most spectacular and beautiful mountain under heaven.”
The beauty of Mount Lu lies in the majestic and unique peaks. Among its peaks are Hidden Scenic Peaks such as Xianglu Peak and Wenshu Peak, where the ridges are steep and tower above deep valleys, far from the noise of the mundane world. Listening to the faint morning and evening bells from distant temples, and watching the clouds drift and the sun set in the west, one may feel as if time itself has slowed down, capturing the bustling world in the very air of this moment.
Its beauty also lies in the dynamic grace of its streams and springs. The Three-Step Waterfall scatters pearls and splashes jade, resembling thousands of egrets vying in flight. Lulin Lake, with its mirror-like surface, invites you to paddle a small boat through the lingering morning mist, standing alone and carefree—why not simply enjoy this time that feels both awake and dreaming?
Its beauty is found in the profound richness of its history and culture. The dense array of cultural landmarks nestled within the vast mountains has captivated heroes and scholars of all beliefs, and has witnessed the unfolding of countless historic dramas, allowing all who visit to sense the vicissitudes and depth of Mount Lu’s humanistic heritage.