The 2012 Asia Outdoor Exhibition will be grandly held from July 26 to 29 at the Nanjing International Expo Center. At that time, the Polarstar (SHEHE) brand will make its appearance at the exhibition with the theme of "Technology, Professionalism, Innovation."
As one of the most core professional outdoor brands in China, Polarstar has consistently led in R&D and innovation within its professional product lines. It is reported that at this exhibition, Polarstar will launch several new technologically advanced fabrics and an entirely new third-pole series of gear — including ultra-light WettFree Super Softshell fabric (with a weight of only 65 gm/sqm) made using the world’s thinnest 7D lining and 7D laminated strips; hardshells utilizing the world-leading 3D multi-microporous TETRATEX fabric; and a top-tier down series that combines 800FP waterproof down, seamless box-wall construction, and DRYBULK ultra-light waterproof and breathable fabric.
Since 2004, Polarstar has formed a strategic partnership with the internationally renowned functional fabric manufacturer KOMATSU, jointly developing top-tier functional fabrics such as AllDry, WettFree, DryBulk, and SH-Wall. In the brand’s development history, Polarstar designed and developed China’s first 8,000-meter integrated down suit and waterproof-breathable sleeping bag; was among the first to collaborate with Italy’s OUTDRY company to design and produce professional footwear; was the first to propose and promote the concept of windshirts; is the only brand in China authorized to use the premium waterproof-breathable TETRATEX material from Donaldson USA; and was the first in China to apply 800FP waterproof down. Polarstar has consistently adhered to researching and launching innovative technologies and materials, laying a solid foundation for the professionalism and reliability of its products. This time, with the theme of "Technology, Professionalism, Innovation," Polarstar’s return to the Asia Outdoor Exhibition carries the majestic aura of a king reclaiming the summit.
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