As one of the charity ambassadors, Huang Nubo will invite three friends to join him in the charitable trekking race; there are still 10 days left until the registration deadline
On September 8, over a thousand philanthropic individuals will gather at the Yudu Mountain Scenic Area in Yanqing to promote public welfare through the power of walking.
The China Youth Development Foundation, in collaboration with the Beijing News, jointly initiated and hosted the "8-Hour Challenge" 2012 charitable trekking race. This innovative fundraising event supports the Happy Reading Program of Project Hope, with all proceeds going toward building reading bases in primary schools in impoverished areas such as Haiyuan County in Ningxia and Longyang District in Baoshan City, Yunnan.
With 10 days left until the registration deadline for the "8-Hour Challenge" charitable trekking race, Huang Nubo, the event’s charity ambassador, announced yesterday that he will invite three friends to complete the 40-kilometer "charity hike." Drawing on his extensive outdoor experience, he will also share trekking tips for participants.
"Trekking + Charity" Attracts Charity Ambassadors
Becoming a charity ambassador for the "8-Hour Challenge," Huang Nubo said, was the "trekking + charity" concept that drew him in.
Already an outdoor sports enthusiast, Huang Nubo explained that hiking in nature has always been his passion. "It keeps my physique in shape and brings peace to my mind." As for the internationally popular "charity trekking race," a new model of philanthropy, this was his first time participating in China. "As soon as I heard about it, I called my 'mountain buddies' right away. We’ll be trekking and donating money to buy books for underprivileged children—and they all agreed."
Huang Nubo said he invited one foreign friend and two "mountain buddies" to join the race. Everyone felt it was a "fashionable and honorable" opportunity. On the day of the race, he and his friends will complete the 40-kilometer journey together. "I hope more people will join in the activity."
"Corporate Citizens" Should Shoulder Philanthropic Responsibilities
Learning that the "8-Hour Challenge" aims to raise funds for book purchases for children in rural areas, Huang Nubo—who once worked and lived in northwestern China—said his company often invests in remote mountain villages and has previously donated to rural schools. These experiences have given him deep insight into the educational conditions in impoverished regions.
"If children of farmers don’t have access to good reading materials or a proper learning environment, they may never have the chance to compete with others on a level playing field," Huang Nubo believes. The "8-Hour Challenge," which raises funds for Project Hope’s "Happy Reading" program, may help only a limited number of children, but it’s a "great start" to drawing attention to the rural child population.
As an entrepreneur, Huang Nubo views businesses as a type of citizen. "Responsible companies should act as 'corporate citizens' and shoulder responsibilities such as protecting the environment and helping the vulnerable." Businesses, he says, are beneficiaries of society and should give back. Ethical companies can also enhance their public image. "Why not do it?" He hopes more entrepreneurs will bring their employees along to participate in philanthropic activities.
■ Tips
"Huang’s Guide": Quick-Dry Clothing Is Essential
As an outdoor enthusiast, Huang Nubo shares his trekking advice based on personal experience.
● Pre-Race Training
Start practicing hikes now to build cardiovascular endurance and stamina. You can begin by walking slowly in a park—walk for one or two hours on the first day, three or four hours on the second, and gradually work up to walking six to eight hours in a single day.
● Clothing
Shoes: Avoid casual sneakers or basketball shoes; opt for proper hiking footwear. They shouldn’t be too soft or too hard, or your feet will hurt.
Clothing: Avoid shorts and short sleeves. Choose quick-dry, lightweight long-sleeved shirts and pants. This helps prevent sunburn and protects against chilly mountain winds that could make the hike unbearable.
● Gear
Water: Bring enough water and drink it in intervals. Don’t chug a whole bottle at once to avoid dehydration.
Food: Easy-to-carry snacks like bananas and chocolate help maintain energy and stamina.
Trekking Poles: Using two poles can save up to 30% of your energy. Pair them with quick-dry half-finger gloves to prevent blisters.
● Other Items
Sunglasses, quick-dry sun hats, sunscreen, and quick-dry scarves help protect your neck from sunburn and can also be used to wipe sweat.
■ Updates
Xingtai’s “Little Brothers” Write Appeal Letter to Raise Funds
18 days to hike over 400 kilometers from Xingtai to Beijing on foot and raise donations for impoverished students back home through a fundraising campaign. Half a month ago, the act of elementary school students Xie Pingyun and his brother Xie Pingran won praise from many adults. Recently, the two brothers were invited by the China Youth Development Foundation to be special guests at the "Challenge 8 Hours" event. For this, they plan to officially start their fundraising walk after finishing their summer homework.
Hoping to raise book funds for one class
Yesterday, 11-year-old Xie Pingyun was still working on his summer homework. "Once we finish, my brother and I will go out to fundraise for 'Challenge 8 Hours'." From the official websites of "Challenge 8 Hours" and "Happy Reading", the two brothers learned that a few thousand yuan could buy books for an entire class. Xie Pingyun’s father, Xie Aimin, said the children hope to have a clearer fundraising goal. "The money raised will be used specifically to buy books for a class in a certain school."
For this purpose, the brothers also drafted an initiative letter. "We will become special guests at 'Challenge 8 Hours'... This is not only an honor for us, but also for all elementary school students in Xingtai. We want to fundraise once again to donate to 'Happy Reading'." At the end of the initiative letter, the brothers wrote words of gratitude.
Posting accounts on Weibo for public oversight
As their guardian, Xie Aimin values the seriousness of his children’s fundraising and the transparency of the donations. He set up a platform for public oversight for the brothers. "The kids have Weibo accounts, and all expense records will be published online, even if it's just one yuan."
Xie Aimin said that every donation the brothers receive will be recorded, with the amount and the donor’s contact information logged. The brothers’ initiative letters also include his phone number. "If anyone has questions about the funds, they can contact us at any time, ensuring everything is traceable."
On September 8th, the two brothers will come to the event site in Beijing, where they will donate all the funds they raised through their walking campaign to the "Happy Reading" project.
■ The Fundraising Story
Usually hikes and picks up trash—enthusiastic hiker loves public welfare
As of yesterday, 196 individuals had signed up for the "Challenge 8 Hours" event. Some civic-minded members of the public who are passionate about public welfare didn’t just join themselves—they also brought along friends. Contestant Xu Xiaoxia gathered 11 colleagues who love outdoor activities and care about public welfare. The 12 of them will complete the 25-kilometer walk on September 8th.
Xu Xiaoxia is an employee at a company responsible for her company’s foundation work. She doesn’t think it was difficult to get 11 people to join the event. "The activity is really fun, and everyone likes it. Once I mentioned it, they all wanted to come."
When asked how she "fundraised," she said she never deliberately "persuaded" anyone. Instead, she would simply share brief online messages within her circle of friends and colleagues after understanding the event clearly, telling them exactly "what we’re doing and what we can do." "As long as the event is good, people will naturally come." In the past, many charity events were just straightforward donations, and one-off acts of public welfare gave people like Xiaoxia little sense of involvement.
"Challenge 8 Hours" felt fresh to Xu Xiaoxia. "You don’t need a complicated process, you can hang out with friends, help others, and it’s so meaningful." Friends and colleagues agreed with this new model of public welfare, each contributing 600 yuan to take part.
Xu Xiaoxia said that usually, she and her outdoor-loving friends go hiking or trekking whenever they have holidays. These "hikers" aren’t idle during their trips either. Whenever they climb Fragrant Hills, each person carries a washable plastic bag. On the way down, they each haul a bag of trash—waste paper, empty drink bottles, and the like. "Hiking while picking up trash has become a habit." It’s these everyday habits that have made everyone comfortable with public welfare. They hope to take part in sustainable, interactive charitable activities. "Being involved lets you push your own limits while helping others."
On September 8, over a thousand philanthropic individuals will gather at the Yudu Mountain Scenic Area in Yanqing to promote public welfare through the power of walking.
The China Youth Development Foundation, in collaboration with the Beijing News, jointly initiated and hosted the "8-Hour Challenge" 2012 charitable trekking race. This innovative fundraising event supports the Happy Reading Program of Project Hope, with all proceeds going toward building reading bases in primary schools in impoverished areas such as Haiyuan County in Ningxia and Longyang District in Baoshan City, Yunnan.
With 10 days left until the registration deadline for the "8-Hour Challenge" charitable trekking race, Huang Nubo, the event’s charity ambassador, announced yesterday that he will invite three friends to complete the 40-kilometer "charity hike." Drawing on his extensive outdoor experience, he will also share trekking tips for participants.
"Trekking + Charity" Attracts Charity Ambassadors
Becoming a charity ambassador for the "8-Hour Challenge," Huang Nubo said, was the "trekking + charity" concept that drew him in.
Already an outdoor sports enthusiast, Huang Nubo explained that hiking in nature has always been his passion. "It keeps my physique in shape and brings peace to my mind." As for the internationally popular "charity trekking race," a new model of philanthropy, this was his first time participating in China. "As soon as I heard about it, I called my 'mountain buddies' right away. We’ll be trekking and donating money to buy books for underprivileged children—and they all agreed."
Huang Nubo said he invited one foreign friend and two "mountain buddies" to join the race. Everyone felt it was a "fashionable and honorable" opportunity. On the day of the race, he and his friends will complete the 40-kilometer journey together. "I hope more people will join in the activity."
"Corporate Citizens" Should Shoulder Philanthropic Responsibilities
Learning that the "8-Hour Challenge" aims to raise funds for book purchases for children in rural areas, Huang Nubo—who once worked and lived in northwestern China—said his company often invests in remote mountain villages and has previously donated to rural schools. These experiences have given him deep insight into the educational conditions in impoverished regions.
"If children of farmers don’t have access to good reading materials or a proper learning environment, they may never have the chance to compete with others on a level playing field," Huang Nubo believes. The "8-Hour Challenge," which raises funds for Project Hope’s "Happy Reading" program, may help only a limited number of children, but it’s a "great start" to drawing attention to the rural child population.
As an entrepreneur, Huang Nubo views businesses as a type of citizen. "Responsible companies should act as 'corporate citizens' and shoulder responsibilities such as protecting the environment and helping the vulnerable." Businesses, he says, are beneficiaries of society and should give back. Ethical companies can also enhance their public image. "Why not do it?" He hopes more entrepreneurs will bring their employees along to participate in philanthropic activities.
■ Tips
"Huang’s Guide": Quick-Dry Clothing Is Essential
As an outdoor enthusiast, Huang Nubo shares his trekking advice based on personal experience.
● Pre-Race Training
Start practicing hikes now to build cardiovascular endurance and stamina. You can begin by walking slowly in a park—walk for one or two hours on the first day, three or four hours on the second, and gradually work up to walking six to eight hours in a single day.
● Clothing
Shoes: Avoid casual sneakers or basketball shoes; opt for proper hiking footwear. They shouldn’t be too soft or too hard, or your feet will hurt.
Clothing: Avoid shorts and short sleeves. Choose quick-dry, lightweight long-sleeved shirts and pants. This helps prevent sunburn and protects against chilly mountain winds that could make the hike unbearable.
● Gear
Water: Bring enough water and drink it in intervals. Don’t chug a whole bottle at once to avoid dehydration.
Food: Easy-to-carry snacks like bananas and chocolate help maintain energy and stamina.
Trekking Poles: Using two poles can save up to 30% of your energy. Pair them with quick-dry half-finger gloves to prevent blisters.
● Other Items
Sunglasses, quick-dry sun hats, sunscreen, and quick-dry scarves help protect your neck from sunburn and can also be used to wipe sweat.
■ Updates
Xingtai’s “Little Brothers” Write Appeal Letter to Raise Funds
18 days to hike over 400 kilometers from Xingtai to Beijing on foot and raise donations for impoverished students back home through a fundraising campaign. Half a month ago, the act of elementary school students Xie Pingyun and his brother Xie Pingran won praise from many adults. Recently, the two brothers were invited by the China Youth Development Foundation to be special guests at the "Challenge 8 Hours" event. For this, they plan to officially start their fundraising walk after finishing their summer homework.
Hoping to raise book funds for one class
Yesterday, 11-year-old Xie Pingyun was still working on his summer homework. "Once we finish, my brother and I will go out to fundraise for 'Challenge 8 Hours'." From the official websites of "Challenge 8 Hours" and "Happy Reading", the two brothers learned that a few thousand yuan could buy books for an entire class. Xie Pingyun’s father, Xie Aimin, said the children hope to have a clearer fundraising goal. "The money raised will be used specifically to buy books for a class in a certain school."
For this purpose, the brothers also drafted an initiative letter. "We will become special guests at 'Challenge 8 Hours'... This is not only an honor for us, but also for all elementary school students in Xingtai. We want to fundraise once again to donate to 'Happy Reading'." At the end of the initiative letter, the brothers wrote words of gratitude.
Posting accounts on Weibo for public oversight
As their guardian, Xie Aimin values the seriousness of his children’s fundraising and the transparency of the donations. He set up a platform for public oversight for the brothers. "The kids have Weibo accounts, and all expense records will be published online, even if it's just one yuan."
Xie Aimin said that every donation the brothers receive will be recorded, with the amount and the donor’s contact information logged. The brothers’ initiative letters also include his phone number. "If anyone has questions about the funds, they can contact us at any time, ensuring everything is traceable."
On September 8th, the two brothers will come to the event site in Beijing, where they will donate all the funds they raised through their walking campaign to the "Happy Reading" project.
■ The Fundraising Story
Usually hikes and picks up trash—enthusiastic hiker loves public welfare
As of yesterday, 196 individuals had signed up for the "Challenge 8 Hours" event. Some civic-minded members of the public who are passionate about public welfare didn’t just join themselves—they also brought along friends. Contestant Xu Xiaoxia gathered 11 colleagues who love outdoor activities and care about public welfare. The 12 of them will complete the 25-kilometer walk on September 8th.
Xu Xiaoxia is an employee at a company responsible for her company’s foundation work. She doesn’t think it was difficult to get 11 people to join the event. "The activity is really fun, and everyone likes it. Once I mentioned it, they all wanted to come."
When asked how she "fundraised," she said she never deliberately "persuaded" anyone. Instead, she would simply share brief online messages within her circle of friends and colleagues after understanding the event clearly, telling them exactly "what we’re doing and what we can do." "As long as the event is good, people will naturally come." In the past, many charity events were just straightforward donations, and one-off acts of public welfare gave people like Xiaoxia little sense of involvement.
"Challenge 8 Hours" felt fresh to Xu Xiaoxia. "You don’t need a complicated process, you can hang out with friends, help others, and it’s so meaningful." Friends and colleagues agreed with this new model of public welfare, each contributing 600 yuan to take part.
Xu Xiaoxia said that usually, she and her outdoor-loving friends go hiking or trekking whenever they have holidays. These "hikers" aren’t idle during their trips either. Whenever they climb Fragrant Hills, each person carries a washable plastic bag. On the way down, they each haul a bag of trash—waste paper, empty drink bottles, and the like. "Hiking while picking up trash has become a habit." It’s these everyday habits that have made everyone comfortable with public welfare. They hope to take part in sustainable, interactive charitable activities. "Being involved lets you push your own limits while helping others."
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