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Chinese outdoor brands are maturing in the fierce market competition

Published: 2026-11-08 👁 100 views
Last updated 2026-11-08 — Asia Outdoor originated from the European Outdoor Show. After seven years of development, this edition of the Asia Outdoor gathered a multitude of high-end brands and featured a rich array of specialized activities. Both the scale of the exhibition and the on-site events far surpassed those of previous editions. Asia Outdoor has now been recognized as one of the world’s three major professional outdoor exhibitions, alongside the European Outdoor Show and the Outdoor Retailer Show in Salt Lake City, USA.

Asia Outdoor originated from the European Outdoor Show. After seven years of development, this edition of the Asia Outdoor gathered a multitude of high-end brands and featured a rich array of specialized activities. Both the scale of the exhibition and the on-site events far surpassed those of previous editions. Asia Outdoor has now been recognized as one of the world’s three major professional outdoor exhibitions, alongside the European Outdoor Show and the Outdoor Retailer Show in Salt Lake City, USA.
On July 26, the 2012 (7th) Asia Outdoor Trade Show (hereinafter referred to as Asia Outdoor) grandly opened at the Nanjing International Expo Center. The four-day event attracted 570 internationally influential outdoor companies from over 20 countries and regions. The show provided enterprises and outdoor enthusiasts with a comprehensive platform integrating display, experience, and exchange.
 

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