Recently, Gore released through its official website (http://www.gore-tex.com.cn) the concept of “GORE-TEX ?3LFabric,” which garnered widespread attention upon its release.Zhang Jingwei, General Manager of Gore Beijing Branch and Marketing Director of Gore Fabrics China, stated: “Currently, the development of China’s outdoor industry is progressing very rapidly, with professionalism and standardization gradually aligning with international standards. Gore has chosen to launch the2012year’sGORE-TEX ?3Lfabric products in the Chinese market, aiming to provide users with a professional outdoor experience and further contribute its expertise and capabilities to the Chinese outdoor market.”
The “Sandwich” Concept Integrated with Technological Innovation
The newly releasedGORE-TEX ?3Lfabric is based on theGORE-TEXItsThe wear-resistant outer fabric and special inner lining materials are like two slices of "bread" wrapping around the core technology productGORE-TEXThe Outdoor Products Branch of the China Textile Commerce Association (COCA) Vice President Mr. Han Yungangexpressed strong support and recognition for Gore’s efforts in advancing both innovation and technology in parallel: “Gore, starting from the needs of outdoor users,aims to provide users with a more comfortable wearing experience, which reflects theGore-Tex