Recently, Laya Outdoor Products Co., Ltd. and Lasportiva Outdoor Products Co., Ltd., together with their two premium outdoor brands — the top Italian outdoor brand La Sportiva and the British lightweight trail running shoe pioneer brand INOV-8 — signed contracts with outstanding amateur trail runners to form a trail running team.
Compared to road running, trail running often offers more beautiful scenery. It poses greater challenges to the legs, improves body balance and coordination, and the complex terrain helps runners stay more focused. Meanwhile, Italy’s La Sportiva and Britain’s INOV-8 brands have the world’s most professional design and athlete teams, and are well-positioned to develop the best trail running shoes and other gear.
The captain of the La Sportiva & INOV-8 Trail Running Team said: “The purpose of establishing this trail running team is to better promote the sport and showcase our products to enthusiasts. We welcome more trail running enthusiasts to join us!”
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