On October 15, 2018, the launch ceremony and press conference for the “Public Welfare Activity: Happy Travel for Senior Citizens in Beijing-Tianjin-Hebei on Chongyang Festival & Sale of the 2019 Beijing-Tianjin-Hebei Scenic Spots Cultural & Leisure Tourism Annual Pass” were held in Beijing. The event was attended by over a hundred participants, including leaders from the China National Committee on Ageing Industry, relevant departments of tourism administration in the Beijing-Tianjin-Hebei region, scenic area representatives, and enterprise delegates.
Zeng Qi, Vice President & Secretary-General, China National Committee on Ageing Industry
The “Public Welfare Activity: Happy Travel for Senior Citizens in Beijing-Tianjin-Hebei on Chongyang Festival” was organized by the Ageing Tourism Industry Promotion Committee under the China National Committee on Ageing Industry, co-organized by the Zhongguancun Tonghang Intelligent Equipment Technology Innovation Alliance, and hosted by Beijing Tezhi Cheng Technology Co., Ltd. and Beijing Huizhi Tongxin Culture Development Co., Ltd., with strong support from the Tourism Professional Committee of the China Association of Old Professors. This public welfare initiative aims to promote filial piety, care for and serve the elderly, enhance their sense of happiness, and advance social civilization.
It is reported that,in order to closely align with the themes of “elderly,”parent-child,and travel,this public welfare activitystarting from the Chongyang Festival (October 17, 2018year), has introduced the latest pricing structure for the Beijing-Tianjin-Hebei Scenic Spots Cultural & Leisure Tourism Annual Pass. The original 100 RMB Enjoyment Edition Beijing-Tianjin-Hebei Scenic Pass maintains its previous policies, while the eligibility criteria for the 60 RMB Senior Citizen Discount Card for the Beijing-Tianjin-Hebei Scenic Pass has been relaxed from originally 60 years old (born before 1959) to 55 years old (born before 1964).At the launch event, the organizers announced that the “2019 Beijing-Tianjin-Hebei Scenic Spots Cultural & Leisure Tourism Annual Pass” officially went on sale on October 15, 2018. Additionally, a total of 2,000 annual passes for 2019 were donated to units such as veteran television news workers of China, retired medical staff of the Beijing Military Region, Mafang Village in Shangzhuang Town, Haidian District, and Yicun Village in Gaoliying Town, Shunyi District—offering a token of care and joy to senior citizens as the Chongyang Festival approaches.Secretary-General Zhou Qinyi of the Ageing Tourism Industry Promotion Committee, China National Committee on Ageing Industry, donates tourism annual passesThe “2019 Beijing-Tianjin-Hebei Scenic Spots Cultural & Leisure Tourism Annual Pass” is an intelligent travel card integrating technology and service, developed around the core value of “filial and elder care culture” by the Ageing Tourism Industry Promotion Committee of the China National Committee on Ageing Industry and Beijing Tezhi Cheng Technology Co., Ltd. It explores service models for seniors in the tourism sector. Building on past services, it introduces a one-stop, age-friendly tourism lifestyle encompassing pass content, channel development, travel logistics, health and wellness—all designed to ensure seniors can travel safely, dine with confidence, sightsee with joy, and enjoy their leisure time.Beijing-Tianjin-Hebei Scenic Card Forum on Elderly & Parent-Child Travel Theme
The “2019 Beijing-Tianjin-Hebei Scenic Spots Cultural & Leisure Tourism Annual Pass” features the following
four
key highlights:
High Quality:
In addition to over a hundred scenic spots certified by the Ministry of Culture and Tourism of the People’s Republic of China as A to 5A level—including hot springs, ski resorts, intangible cultural heritage sites, rafting spots, and theme parks—to create diverse interactive travel experiences,all participating scenic areas are offered a free intelligent AR guide program. Utilizing a blend of virtual and real elements along with augmented reality technology, it delves into the cultural essence of the sites, delivering novel travel experiences through engaging interactions.:
Themed Travel:Building on the 2018 “Happy Educational Travel” theme, the 2019 Beijing-Tianjin-Hebei Scenic Card collaborates with numerous high-quality cultural-historical, natural-scenic, leisure-wellness, and theme park destinations,Create diverse interactive travel experiences forall affiliated tourist attractions by providing a free intelligent AR-guided tour program. Leveraging a blend of virtual and real elements as well as augmented reality technology, the program delves into the cultural essence of the attractions and offers visitors a brand-new travel experience through fun and engaging interactions.
MainThemed Tours:Building on the “Happy Educational Travel” theme launched in 2018, the 2019 Jing-Jin-Ji Scenic Spots Card has collaborated with a number of high-quality cultural and historical sites, natural landscape attractions, leisure and wellness destinations, and theme parks.Such as:Leduohang Fantasy Park, Beijing Mangshan National Forest Park, Beijing Fenghuangling Natural Scenic Area, Hebei Guyuan Luanhe Shenyun National Wetland Park, Inner Mongolia Kubuqi Desert Park, China Aviation Museum, Hebei Tianmo Film and Television Base, and multiple other scenic spots, have established exclusive regional strategic partnerships. They have launched a "Senior Family Travel" theme to meet the diverse travel needs of seniors taking children for leisure, recreation, physical fitness, and educational experiences. This provides a rich selection of scenic destinations and offers a variety of travel experiences for "senior family travel."
More Convenient:To facilitate travel for seniors and make it easier to explore the Beijing-Tianjin-Hebei region, the 2019 card has added a one-stop service tailored to provide "vehicles + scenic spots + themes + routes." It has introduced multiple elderly-friendly travel itineraries and travel-living routes, covering routes within the cardholding scenic areas of Beijing-Tianjin-Hebei, as well as vacation itineraries at domestic and international senior living bases. Exclusive discounts are offered to cardholders, and a dedicated trip manager is provided throughout the journey to deliver high-quality, affordable, and exclusive customized travel experiences for seniors.
More Thoughtful:To make it easier for seniors to purchase the card, the Beijing-Tianjin-Hebei Scenic Spots Card has opened a dedicated ticket purchasing channel for seniors. Elderly individuals can place an order with one click through the official WeChat account “Beijing-Tianjin-Hebei Tourist Annual Pass,” and the card will be delivered to their home by express. At the same time, the Beijing-Tianjin-Hebei Scenic Spots Card has formed special collaborations with community convenience stores, senior service stations, well-known retail shops, and OTA offline sales outlets, adding multiple offline channels to make it convenient for seniors to purchase the officially authorized Beijing-Tianjin-Hebei Scenic Spots Card.
Calligrapher Mr. Li Tieliang presented the inscribed calligraphy works “Sunset Glow” and “Wholeheartedly Assisting the Elderly, Appreciating the Mountains and Rivers” to the organizers.
In April 2006, with the support of the former National Tourism Administration’s China Tourism Publishing House and the Beijing Municipal Bureau of Tourism, Beijing Tezhicheng Technology Co., Ltd. was commissioned to issue China’s first natural landscape tourist annual pass—the “Beijing Scenic Spots Preferential Annual Pass.” In 2009, to expand the scope of the annual pass and meet the needs of its holders, a renaming letter was jointly signed by China Tourism Publishing House, the Hebei Provincial Bureau of Tourism, and the Tianjin Municipal Bureau of Tourism. It was officially renamed the “Beijing-Tianjin-Hebei Scenic Culture Leisure Tourist Annual Pass” and issued across the three regions. Since its issuance, the Beijing-Tianjin-Hebei Scenic Culture Leisure Tourist Annual Pass has consistently upheld the concept of “Creating Joy, Serving Joy,” with the mission of benefiting the public. While continuously increasing the number and quality of scenic spots, it has comprehensively promoted service quality upgrades. Each year, it encourages tens of millions of people to leave their homes, visit the scenic spots of Beijing-Tianjin-Hebei, appreciate the charm of Chinese civilization, and enjoy a healthy life. For many years, the annual pass has maintained a consistent sales price, earning the trust of the general public, especially middle-aged and elderly groups. Over fourteen years, the “Beijing-Tianjin-Hebei Scenic Culture Leisure Tourist Annual Pass” has also made significant contributions to promoting coordinated tourism development in the Beijing-Tianjin-Hebei region, alleviating the density of tourist populations in central Beijing, and boosting the agricultural economy in surrounding areas of Beijing.
“Wholeheartedly Assisting the Elderly, Appreciating the Mountains and Rivers”
Scan the QR code with WeChat to follow the official account
“Beijing-Tianjin-Hebei Tourist Annual Pass”
(WeChat ID: bjnianpiao)
Get the latest scenic directory and use convenient annual pass services
Customer Service Hotline:400-0606-032
Group Purchase Hotline:010-57325923
2019Beijing-Tianjin-Hebei Scenic Culture Leisure Tourist Annual Pass (Beijing-Tianjin-Hebei Scenic Card) Scenic Directory
Scenic SpotOpeningHours and Usage RulesInformation: Please scan the QR code to follow the WeChat service account “Beijing-Tianjin-Hebei Tourist Annual Pass” — the electronic directory shall prevail.