With the rapid economic development and the surging enthusiasm for outdoor sports, the outdoor industry is embracing unprecedented growth opportunities. On August 28, on the countdown to the one-year anniversary of the 12th National Games, the Shenyang Mountaineering Association held an unveiling ceremony, the Shenyang Evening News established an outdoor club, and the Osprey brand also celebrated its 16th anniversary. The first Osprey flagship store in Shenyang officially opened. The Shenyang Mountaineering Association and the Osprey brand announced their official partnership to drive the historic development of the outdoor industry in Shenyang.
Grand Opening of the Osprey Brand Flagship Store in Shenyang
In August 2012, the Osprey brand flagship store located in Beijing’s Golden Resources Mall reopened with a completely refreshed look after upgrading its latest store theme and image.
Osprey Brand Flagship Store in Beijing Golden Resources Mall Reopens After Renovation
The store not only displays the brand’s latest products but also features a series of historically significant outdoor gear, including items such as the Osprey down jacket worn during the 2008 Olympic torch relay ascent. These items not only chronicle the history of China’s outdoor sports development but also serve as strong evidence of Osprey’s support for the sport in China.
Osprey Brand Flagship Store’s New Store Design – Historical Artifacts Exhibition Area
Osprey Brand Flagship Store’s New Store Design
Osprey Brand Flagship Store’s New Store Design
It is reported that the store’s image design was jointly completed by renowned Japanese retail store designers Akihito Tokuda and Takayuki Yamaguchi. The nationwide renovation of Osprey counter store images is progressing step by step.
Regarding the concept behind the fifth-generation Osprey store, the designers explained: Nature possesses the most magnificent and captivating landscapes. Taking everything in nature as the starting point, a layered design approach was adopted; colors inspired by the elements of metal, wood, water, fire, and earth were extracted to represent the spectrum of the natural world. The overall space offers a feeling of freedom between the outdoors and the city. The materials used include wood grain textures paired with a monochromatic scheme of five gradient colors, creating a natural space that is rhythmic, dynamic, and limitless. This is the most immediate impression the fifth-generation Osprey store gives.