Northeast Champion Shines; Online Voting Hits New High
It is reported that the "Leaves Accompany Me"2012 LafumaHiking Season is a large-scale themed hiking series organized by the renowned French outdoor brandLafumaand hosted by Lingdong Shanshui Marketing Consultants. The entire event used an online thematic website as the recruitment and selection platform, paired with distinctive offline hiking activities. Through multiple rounds of competition both online and offline, comprehensive evaluations by expert judges, and ultimately combined with online public voting, four divisional champions and various other awards were selected.
Compared to the previous leg, contestants in the Northeast Division showed even greater enthusiasm, with website traffic peaking at one point. This division still followed the five key stages: preliminary selection, advancement, offline activity, sharing & exchange, and finals. Each step required rigorous selection and review—truly a nail-biting and challenging journey. As the saying goes, "No pain, no gain." Contestant "Wuji" demonstrated exceptional endurance and combativeness during the offline activity, winning recognition from expert judges and strong support from teammates and netizens with his outstanding results and personal charm. He claimed the Northeast Division championship with an impressive total of4866votes, surpassing even the popularity and support rate of the North China Division champion.
Single Awards Go to Deserving Winners; Brilliant Chapters Unfold Together
With the champion selected, other online single awards in the Northeast Division were also announced. "Storm", a contestant from Jilin Storm Outdoor Sports Club, claimed the Northeast Division’s Most Popular Award with over 6,000 votes, beating all competitors. The wild yet amiable "Lazy Cat" won the Best Presentation Award for her beautiful travel guides, stunning outdoor photos, and rich online interactions. Meanwhile, "Lollipop" earned the Best Guide Award for her brilliant essay on the Changbai Mountain activity, and "King Kong" took home the Best Video Award for his authentic event footage—allowing everyone to relive the scenes and share those precious moments.
Thus far, the "Leaves Accompany Me"2012 LafumaHiking Season has reached its midpoint. Following the crowning of the North China and Northeast Division champions, online participation enthusiasm has peaked, with praise and accolades pouring in. "We’re very happy that the event has gained recognition and love from everyone. In the upcoming stages, we will strive to deliver even more exciting chapters. Congratulations to the Northeast Division champion for winning the French trip, and best wishes to all contestants for success in the next two legs," Lafuma Chinasaid Deputy General Manager Park Jong-hyun, offering heartfelt congratulations to the champion.