The world’s premier innovation award in the sports industry, ISPO AWARD, will soon begin accepting applications from global brands, including those from China. Chinese sports brands are hoping to achieve their first breakthrough on the list of winners.
ISPO AWARD is presented by ISPO, the most influential sports and fashion platform in the world—Germany's ISPO trade show—and has become an authoritative endorsement of innovative design in the sports industry. Like the iF Design Award and the Red Dot Design Award, ISPO AWARD is also a globally recognized innovation design competition, where winning products and designs set industry benchmarks. However, ISPO AWARD specifically focuses on innovations in the sports industry and invites a panel of professional judges—including journalists, retailers, designers, and athletes—from Europe, America, and other regions to review and select the entries. The final winners of ISPO AWARD are products that have been carefully chosen by the jury for their groundbreaking performance in innovation, design, and functionality. Currently, winners are almost exclusively from European and American brands, and the Chinese sports goods industry is eagerly awaiting the emergence of a new star that can earn this authoritative recognition.
Winning products of ISPO AWARD each year attract worldwide media attention. Over 100 renowned global media outlets eagerly share the innovative concepts of the awarded brands and products, and all ISPO promotional platforms provide them with maximum exposure. ISPO AWARD itself has also become a mark of quality recognition for brands.
This year’s ISPO AWARD is now accepting applications for Chinese brand products. Please visit the official ISPO AWARD website to register before December 31, 2012.
ISPO AWARD China Regional Contact:
Ms. Nina Zhang / Zhang Fan
zhang.fan@mmi-shanghai.com
/// About ISPO AWARD:
ISPO AWARD is an independent, third-party authority that selects the best in product and technological innovation in the global sports industry. It provides the most authoritative guide to sports trends for the media, retailers, and consumers. ISPO AWARD is divided into two major categories: “Products” and “Environmental Responsibility,” representing the industry’s most outstanding innovations, designs, and performances. Within each category, products are further grouped by sport type, including extreme sports, outdoor sports, skiing, and fitness. Each January, nearly 50 professional judges from over ten countries come together in Munich, Germany, to select the winners of ISPO AWARD.
/// About ISPO:
The ISPO brand targets all companies and individuals whose core business revolves around the sports industry, including those involved in product operations, service operations, and rights operations. ISPO provides inspiration and promotes career development for professionals in these fields. In 2011, ISPO integrated its various exhibitions and service offerings worldwide into a comprehensive sports industry service brand, which includes ISPO MUNICH (Munich International Trade Fair for Sports Equipment), ISPO BEIJING (Asia Outdoor & Sports Trade Show), ISPO BIKE (Munich International Bicycle Expo), ISPO NEWS magazine, ISPO AWARD, and ISPO CARD membership services.