On September 21, 2012, the "3rd Chongqing International Leisure Industry Expo" (hereinafter referred to as the Leisure Expo), jointly organized by the Chongqing Municipal Government and co-hosted by the Municipal Commission of Commerce, Tourism Bureau, Sports Bureau, and Port & Shipping Bureau, officially kicked off at the Chongqing Nanping International Convention and Exhibition Center.
The expo lasted for three days (September 21–23), covering an exhibition area of over 20,000 square meters, and attracted more than 600 exhibitors from across the country. The EZON Yizhun booth CT31 welcomed numerous outdoor sports enthusiasts and outdoor gear retailers from around the country on the opening day. On September 22, it reached a cooperation intention with "Xiakexing," a leading outdoor gear retail brand in Chongqing.
Xiakexing Outdoor has eight directly operated chain stores in Chongqing, mainly representing brands such as Vasque, Osprey, Arc'teryx, Black Diamond, Gripi, Scurce, Snowwolf, Pureland, Shanbo, Fire-Maple, and Airwaves.
The core brand philosophy of EZON Yizhun — “Outdoor Technology, Intelligent Sports” — is set to bring a brand-new outdoor experience to the Chongqing outdoor market.