From September 11 to 14, 2012, the Scale 2012 Autumn National Store Managers' Training Conference and the Scale 2012 Autumn Retail Training Camp were successfully held. This training camp is another nationwide retail terminal training event following the Scale Spring Retail Training Camp held in April this year. The training provided systematic instruction on the current development environment of the outdoor industry, as well as knowledge about Scale's 2012 autumn and winter new products, operations, merchandising, sales, and other aspects. Store managers from over a hundred Scale exclusive stores across the country participated in this training.
Ms. Zeng Hua, General Manager of Scale, personally led the training team in conducting the courses.
According to the "2011 China Outdoor Products Market Research Report," the total retail market size of the outdoor industry grew from 6.97 billion yuan in 2010 to 11 billion yuan in 2011, with an annual growth rate of 57.8%. The demand in China's outdoor market continues to expand, and the steady growth in retail sales has greatly boosted the confidence of store managers nationwide. As one of the five major brands in the China Outdoor Alliance, Scale's retail performance in recent years has also validated this data. In order to continuously inject vitality into the outdoor industry and cultivate and supply more talent for the retail end of the outdoor sector, the Scale Retail Training Camp holds even greater long-term significance.
It is reported that this training camp was personally led by Ms. Zeng Hua, General Manager of Scale, and adopted an "experiential" training approach. Through exchanges, hands-on experiences, and on-site simulations, participants were encouraged to think during "exchanges," gain insights during "experiences," and achieve mastery through "simulations." The official Weibo account of Ms. Zeng Hua, General Manager of Scale (http://weibo.com/scalezenghua), and the official Weibo account of Scale (http://e.weibo.com/scaleroutdoor) both live-streamed the training, showcasing the intense learning atmosphere and the energetic "competition" scenes at the camp.
Scale Retail Training Camp team members engaged in enthusiastic discussions.
A store manager from Beijing remarked after the training, "The problems we faced have been addressed during this training, and what remains is execution. There are many challenges, but I will continue to strive with my small team!" Indeed, this was a professional training session for learning and improvement, and it also set higher demands for the future execution capabilities of the store managers. Integrating service, conveying brand culture, and sharing new outdoor knowledge have become the common understanding among all participants. Throughout the training, Scale’s culture of "Thought, Triumph, Joy" was consistently emphasized. One participant even celebrated a birthday with special commemorative meaning. "This was the most unforgettable birthday of my life. Here, I not only gained knowledge, but what moved me even more was the joy and boundless passion that the Scale family brought me. I will definitely share this sincerity and joy with more people, and spread Scale’s culture of Thought, Triumph, and Joy." This sentiment was not only hers, but that of all Scale employees.
All Scale trainees celebrated a birthday with the store manager from Lianyungang.
[About Scale]
Beijing Scale (SCALER) Outdoor Products Co., Ltd. is a professional outdoor products company dedicated to outdoor activities, aiming to enhance the quality and experience of outdoor living. Inspired by the upward strength of ladybugs, the company uses the ladybug design as the main element of its brand logo and is named "SCALER" (translated as "climber"), symbolizing the outdoor spirit and strength of striving upward.
The company is committed to providing one-stop fashionable outdoor product procurement and services for nature-loving and ambitious outdoor enthusiasts. Not only does it meet the needs of outdoor lovers with high-quality products, but it also boldly innovates by implementing a product strategy that combines the latest technological applications with fashionable design, comprehensively satisfying the needs of consumers and corporate users. In recent years, Scale’s distinctive fashion-oriented outdoor identity has become a beautiful highlight in the outdoor industry.
Ms. Zeng Hua, the founder and General Manager of the Scale brand, is also an outstanding female entrepreneur who loves the outdoors. She has won the runner-up in CCTV-2's "Win in China," been named Person of the Year in China's Outdoor Sports Industry, a Youth Entrepreneurship Mentor, and one of the Top Ten Rising Entrepreneurs. She has successfully summited Mount Kilimanjaro and Yuzhu Peak, trekked in Nepal, and traversed countless mountains and rivers. Her life journey has always been driven by an upward force, much like her passion for climbing and the brand she created—Scale—where Thought, Triumph, and Joy remain her lifelong goals and guiding principles.