On September 30, 2012, after five consecutive months of rigorous selection and fierce competition, the long-awaited champion of this year’s highly anticipated brand-themed outdoor event, "Leaves Accompany Me"2012 Lafuma Mountaineering Season — the third station, the Northwest Division — was finally born in a grand unveiling."Midnight Sun," who narrowly missed the championship in the North China Division, made a comeback, overcoming all obstacles along the way. Ultimately, with outstanding popularity and outdoor prowess, the team secured the Northwest Division championship with an impressive total of 14,480 votes, earning the third golden ticket to a romantic seven-day trip to "the Homeland of Leaves" in France. Meanwhile, through expert judging and active online voting by fans, other online awards such as the Most Popular Award, Best Presentation Award, and Best Strategy Award were also announced, with winners duly honored. Amid cheers and congratulations, all events of the "Leaves Accompany Me"2012 Lafuma Mountaineering Season Northwest Division came to a successful close.
Northwest Division champion "Midnight Sun" during the mid-weight mountain ridge hiking race
Northwest Division gathers high popularity again, "Midnight Sun" makes a triumphant return to claim the title
It is understood that "Leaves Accompany Me"2012 Lafuma Mountaineering Season is a large-scale themed mountaineering series event hosted by the renowned French outdoor brand Lafuma and organized by the Lingdong Shanshui Marketing Consulting Agency.The entire event uses an online thematic website as the recruitment and selection platform, paired with distinctive offline mountaineering activities. Through multiple rounds of competition both online and on-site, as well as comprehensive evaluations by expert judges, four divisional champions and various other awards are ultimately selected in combination with online public voting.
As the third station of the entire event, the Northwest Division attracted great enthusiasm and featured rich content, drawing increasing attention from outdoor enthusiasts. Both online voting and sharing, as well as offline mountaineering activities, reached unprecedented heights since the launch of the event. This division still followed the five major stages: preliminary selection, advancement, offline activities, sharing and exchange, and finals. Contestants showcased their diverse skills, demonstrating exceptional outdoor abilities and personal charm. The entire competition was full of twists and turns, with no clear front-runner.
Some contestants reach the summit of Bai Xian Platform
In the end, Beijing youngster "Midnight Sun" overcame numerous challenges to emerge victorious. With his extraordinary outdoor talent and positive personal charisma, he earned high recognition from expert judges and overwhelming support from netizens, rightfully claiming the Northwest Division crown. It is reported that as early as the first station — the North China Division — "Midnight Sun" participated as an advanced contestant in the Lingshan Station challenge, achieving ninth place in the lightweight loaded trekking and fourth in the tent-pitching competition, but unfortunately missing out on the championship. This time, with unwavering determination, he signed up for the Northwest Division challenge again, unleashing his long-accumulated potential and becoming a dark horse of the Northwest Division. With a total vote count far exceeding that of the previous two divisional champions, he broke through with overwhelming strength, setting a new record for the highest total votes since the event began.
Additionally, his eighth-place finish in the mid-weight mountain ridge hiking race, his detailed GPS map with photos, and his creatively designed event poster also added to his appeal. "This championship was truly hard-earned. I’m very grateful to all my friends who supported me along the way, and also to Lafuma for providing this platform for outdoor enthusiasts, which gave me the chance to prove myself and challenge my limits!" the champion "Midnight Sun" said excitedly.
Individual awards go to their respective winners, as anticipation builds for the next station’s champion
With the champion’s hotly contested victory, other online individual awards of the Northwest Division were also announced. Tied with the champion in popularity, Shaanxi beauty "Bug shino" effortlessly claimed the "Most Popular Award," winning over many netizens with her unique charm and gaining a loyal fan base. Another outstanding participant, "Mor," won the "Best Presentation Award." With her professional photography skills and an eye for beauty, she captured the journey from unique perspectives and shared her experiences on her personal page with fellow netizens, allowing everyone to relive the highlights of the event and enjoy the feast of the trip together. The "Best Strategy Award" went to veteran hiker "Safety Shield." With extensive outdoor experience, this was his eighth ascent of Taibai Mountain. His simple yet profound words carried weight and inspired deep reflection.
The contestants were enthusiastic, and the organizing committee certainly did not disappoint. It is reported that Lafuma, the event organizer, prepared generous prizes worth thousands of yuan for the winners, including award-winning hiking shoes and backpacks selected by Outdoor Magazine in 2012, Lafuma Gore-Tex jackets, and other top-tier outdoor gear, allowing everyone to enjoy outdoor sports while personally experiencing the exceptional quality and unique charm of Lafuma products. "I’m really happy to have won, and I love the prizes provided by the Lafuma brand. I hope to participate again next year," one winner expressed their joy.
Winner of the Most Popular Award, "Bug shino"
Winner of the Best Strategy Award, "Safety Shield"
And the Northwest Division champion "Midnight Sun" finally fulfilled his wish, becoming the third lucky traveler to head to France. At the end of October, he will join the other three divisional champions in traveling to Lafuma’s hometown, Anneyron, and visiting the alpine town of Chamonix, known as the outdoor paradise.There, they will enjoy a free seven-day "Homeland of Leaves" romantic outdoor journey in France.
With this, the first three major divisions of "Leaves Accompany Me"2012 Lafuma Mountaineering Season have successfully concluded.On October 10, the final Southwest Division will determine its winner, and all four champions will then be officially revealed. As the ultimate showdown approaches, the enthusiasm of netizens once again propels the event to new heights. Who will be the final lucky winner? Stay tuned to find out.