On October 12, 2012, Reima, a high-end Nordic children's outdoor clothing brand, held a grand opening ceremony for its first flagship store at Beijing Plaza Shopping Center. The event was attended by Mr. Lars Backstr /SPAN>m,Reima CEO Elina Bj /SPAN>rklund,Reima Christophe Silcowitz,Reima .,Reima .Reima ,,,.
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,Lars Backstr /SPAN>m :“Reima ,,Reima ,.” Reima ,Reima CEO Elina Bj Min/SPAN>rklundNvshizhichu:“Zhongguoshichangjudadegangxingxuqiurangwomenrenshidaozhongguoshichangdezhongyaoxing,ErrijianduoyuandeyuerliniangengweiReima Pinpaijinzhuzhongguotigongleturang.In the future, we will increase our investment in the Chinese market, which is also an important part of Reima's brand internationalization strategy.We have full confidence in Reima's products to bring authentic Nordic parenting concepts to Chinese parents, accompanying Chinese children to enjoy a free and happy childhood.”
The opening ceremony site was filled with childlike innocence, showcasing everywhere the relaxed and joyful outdoor sports style and clothing culture advocated by Reima (a common typeface in Chinese, often translated as 'Song' or 'Songti').During the event, a child dressed in Nordic-style clothing pulled a sled loaded with gifts onstage. After the gifts were removed one by one, the brand's logo was revealed, officially introducing Reima to Chinese consumers.Then, accompanied by scenes of Nordic children’s lives, lively and adorable Chinese child models walked down the runway wearing Reima’s new 2012 autumn-winter and 2013 spring-summer collections. They played freely in simulated wind, rain, and snow scenes, with humorous plots that showcased children’s natural instincts and signaled that the Reima lifestyle, beloved by Nordic children, will also become a favorite among Chinese kids.It is worth mentioning that the stars of this ribbon-cutting ceremony were these lively and adorable children, with the honored guests only assisting the kids in completing the ceremony. This uniquely creative ribbon-cutting format further highlights Reima’s brand philosophy of “For Children Only.”
Reima has always been committed to serving children. Every piece of clothing, footwear, and accessory is tailored to the unique needs of children. All products undergo rigorous and high-standard product testing—they are waterproof, windproof, stain-resistant, and breathable—and have been tested and approved by the most honest and strict testers in the world: the children themselves.In any natural environment—under the sun, on rainy days, on the beach, in the mud, whether playing in the water, skiing, or skating—Reima ensures children have optimal safety protection while engaging in various outdoor activities, allowing them to play freely, relax, and stay comfortable.With the arrival of Reima, Chinese children will also experience the joy and carefree spirit that Reima brings. With Reima by their side, Chinese children will be able to embrace nature more safely and freely, happily spending wonderful childhood years.
