The cutting-edge outdoor brand ROYALWAY (Meihu), originating from Northern Europe, has only been rooted in China for a short three years. However, ROYALWAY (Meihu) adheres to the business philosophy of “manufacturing with heart and serving with sincerity,” continuously innovating and developing in the outdoor apparel market. The biannual order fairs are where ROYALWAY Meihu’s design team integrates the latest fashion trends and cutting-edge technological craftsmanship to fully present the surprises they aim to bring to dealers and consumers each season.
For this order fair, ROYALWAY (Meihu) launched a brand-new design concept for its 2013 Spring/Summer series — “Not for the Ordinary, but for Existence.” Always positioned at the high-end in terms of quality and highlighting brand characteristics, ROYALWAY (Meihu) made bold attempts in the design of its 2013 new season products. It innovatively adopted cool tones as the main color palette, paired with vibrant shades such as purple, magenta, yellow-green, and Dutch orange. By replacing traditional outdoor colors with a strong contrasting color scheme, it blends the colors of nature into outdoor living, making your outdoor life more vibrant and colorful.
In terms of technology and craftsmanship, ROYALWAY (Meihu) focuses on the needs of Chinese consumers, emphasizing practicality, comfort, and durability without unnecessary complexity. It does not abandon the original “protective” purpose for the sake of fashion. The 2013 Spring/Summer new products will strengthen the integration of the latest technology applications with independently developed technological strategies, providing consumers with “the most comprehensive outdoor protection.”
This order fair comprehensively showcased the 2013 Spring/Summer new styles, including windbreakers, windbreaker pants, skin jackets, trendy summer T-shirts, functional shirts, as well as hiking shoes, casual trekking footwear, backpacks, and outdoor gear accessories. To give dealers a more comprehensive and intuitive understanding of the 2013 Spring/Summer new products, this order fair used the method of “model runway shows” for the first time. Comprehensive planning was carried out for clothing displays, runway setups, sound effects, and lighting, striving for the best visual effect. The outdoor apparel charm and brilliance of ROYALWAY Meihu were presented in a vivid, three-dimensional, and comprehensive manner, offering partners a magnificent and profound visual feast.
2013 Summer Trendy T-Shirts
Footwear, Backpacks, and Accessories Display Area
Stylish New Windbreakers
Dynamic Model Runway Performance
At the order fair, Ms. Zhu Mei, the company’s general manager, expressed high recognition and heartfelt thanks to the dealers. She also detailed the company’s future development direction and strategic goals. ROYALWAY (Meihu) will seek breakthroughs at the retail end in the future, adjust the pace of market promotion, focus on promoting key products, increase collaboration with well-known outdoor media, and seek opportunities for brand exposure and effective sponsorships. While boosting sales, it will also enhance the ROYALWAY (Meihu) brand image and improve the consumer purchasing experience.
Currently, the two-day ROYALWAY (Meihu) 2013 Spring/Summer new product order fair has concluded successfully. Dealers from across the country have expressed great affirmation for the new outdoor clothing, footwear, backpacks, and equipment accessories displayed at the fair. In particular, the new Spring/Summer apparel featuring elements such as “thumbprint” and “ethnic style” have received widespread acclaim. It is believed that with the joint efforts of all ROYALWAY (Meihu) staff and partners, the 2013 spring and summer season will surely be the “trend season” for ROYALWAY (Meihu). ROYALWAY (Meihu) will surge forward in the Chinese market and become a shining new star in China’s high-end outdoor market.