As an outdoor leader, the Gore-Tex® ?/FONT>brand has, for many years, been dedicated to offering consumers professional protection and a comfortable experience during outdoor adventures. On September 17, 2012, the Gore-Tex® ?/FONT>brand’s Beijing authorized repair center was officially launched. Coupled with the establishment of the Shanghai repair center three years prior, the Gore-Tex® ?/FONT>brand’s “guaranteed to keep you dry” commitment now ensures a fully connected after-sales service network across the country.
Upholding the “Guaranteed to Keep You Dry” Promise, a Promise Worth Its Weight in Gold
Stemming from confidence in the superior quality of its products and a deep commitment to serving consumers, the Gore-Tex® ?/FONT>brand has, since its inception, upheld the “guaranteed to keep you dry” promise — that is, “If you’re not satisfied with the waterproof, windproof, or breathable performance of your Gore-Tex® ?/FONT>product, we will repair it, replace it, or provide a refund.”
As long as the GORE-TEX® ?/FONT>product is purchased through official channels, regardless of the model or brand, the Gore-Tex® ?/FONT>brand’s “guaranteed to keep you dry” promise remains valid.
?/FONT>The fabric is highly praised by outdoor enthusiasts for its long lifespan, durability, and comprehensive after-sales support. But great products require proper care.
With the launch of the Beijing authorized repair center, the Gore-Tex® ?/FONT>brand initiated a “Gore-Tex® Brand Friends Call-Out” campaign on the Gore website. All consumers who own Gore-Tex® ?/FONT>products can sign up via the Gore website for a chance to receive free garment testing and water-repellency restoration services. To date, hundreds of long-time users have applied. This campaign aims to remind users to pay attention to the correct use and maintenance of their waterproof jackets, extending their lifespan and ensuring Gore-Tex® ?/FONT>Consumers of the product who log in to Gore's official website to sign up have the chance to receive free clothing testing and DWR (durable water repellent) restoration services. As of today, hundreds of returning users have already applied. This collection campaign aims to remind long-time users to pay attention to the proper use and maintenance of their waterproof jackets, extending their lifespan and allowing Gore-Tex ?/FONT>jackets continue to deliver outstanding protection and comfort.
Recently, reporters visited the Beijing repair center, where technicians were busy testing and restoring the water-repellency of jackets brought in by long-time users. Several professional water-testing machines were actively checking for leaks, with every step handled meticulously. Damaged jackets, restored through Gore’s high-temperature adhesive and repair techniques, were brought back to life by the skilled hands of the technicians.
Reporters noted that for every tested product, the repair center staff attached a detailed card outlining the issues found and providing advice on how to properly maintain the item. Years of experience have shown that some products suffered severe membrane damage due to improper cleaning and lack of regular maintenance, rendering them irreparable.
Thoughtful Service Across the Nation, Professional Protection Every Step of the Way
Professional and unique testing equipment, intricate yet rigorous processes, and a 100% quality control system... These service management practices, which have been in place at the Shanghai authorized repair center for three years, are now being implemented in Beijing. Over the years, consumers have resolved various issues with their Gore-Tex® ?/FONT>products through the repair centers, and the technicians’ attentive guidance has also given consumers a new understanding of product care.
?/FONT>The product quality assurance system — consisting of the products themselves, the protection and comfort they offer, and a series of measures implemented by the Gore-Tex® ?/FONT>brand — is also part of Gore’s “guaranteed to keep you dry” promise and a testament to the brand’s confidence in that commitment.
Recently, a pair of waterproof pants sent in by consumer Mr. Zhou was found upon testing to have “multiple small puncture holes causing leaks; the internal Gore-Tex® ?/FONT>membrane was heavily contaminated, making water-repellency restoration impossible.” The repair center staff patiently explained to Mr. Zhou that in cases where equipment damage due to personal reasons leads to irreparable functional issues, the center will promptly inform the customer of the outcome. To help prevent future irreparable damage, the staff also offered Mr. Zhou professional maintenance advice: “Gore products are actually very easy to care for — for example, waterproof jackets can be washed directly in a washing machine, just like jeans.”
For years, the Gore-Tex® ?/FONT>brand has received consistent praise from consumers for its reliable product quality, which is also the confidence behind the Gore-Tex® (R) brand’s bold “guaranteed to keep you dry” promise. Seeking out “lost” long-time users, caring for old friends — the Gore-Tex® ?/FONT>The product delivers a truly lasting, comfortable experience and reliable protection to every consumer.