High4meters, stretching16meters, the striking black-and-yellow large truck made an impressive entrance; inside, three major functional tests of outdoor fabric technology were set up, attracting a continuous stream of visitors; meanwhile, the latest outdoor gear from over a dozen top domestic and international outdoor brands was also on display.11On3the ?/SPAN>day, the second “Gore-Tex® Brand Tech Experience Tour,” following its first stop at Golden Resources New Yansha,Mallwas held at the main entrance of Beijing Yansha Friendship Store. This also marks the Gore-Tex® ?/SPAN>品牌“科技体验大篷车”在2012年的首度亮相北京。
作为户外领导品牌的戈尔特斯 ?/SPAN>品牌，在第二届科技巡展活动燕莎友谊站为期两天的巡展中，用有趣的方式将户外科技展现给北京的户外爱好者。并旨在通过每年一度的科技巡展，将户外知识传递给更多的户外爱好者，以此推动中国户外健康快速发展。
一位女性消费者穿着戈尔特斯 ?/SPAN>面料装备参加过三大功能体验之后，兴奋地告诉现场主持人：“进入防风测试区，感觉身体快被风‘推开’了，但是却没有一丝风透进衣服里；而防水测试区的暴雨模式，感觉好像几盆水从头浇落，可摘掉帽子以后发现没有一滴水渗入服装。这真是太酷了！”
At the event,there were alsogrand displays of the latest Gore-Tex products from numerous outdoor sports brands. ?/SPAN>面料产品，囊括了奥索卡（Ozark)、BLACK YAK布来亚克、NORTHLAND(诺诗兰)、Lafuma、TOREAD ?/SPAN>（探路者）、SALEWA（沙乐华）、Kolon Sport、Adidas、Ecco、Merrell、Lowa、Skap及Tibao等国内外知名品牌，消费者可以大饱眼福。
据悉，2011年第一届“戈尔特斯 ?/SPAN>品牌科技体验全国巡展”在六大城市的10站巡演，吸引了消费者和当地媒体的强烈关注，约5800多人参与了各地的现场活动。在此基础上，2012Year9Month7Day, the second edition of the “Gore-Tex ?/SPAN>Brand Technology Experience National Tour” has been launched once again. The event is expected to last for three months, spanning nine major cities including Changchun, Harbin, Shenyang, Beijing, Qingdao, Xi'an, Nanjing, Shanghai, and Chengdu, and will feature as many as13outdoor technology experience exhibitions, bringing consumers across the country closer to Gore-Texproducts once more.
2012Year Tour ExhibitionThe experience format has been further upgraded, not only retaining the "Technology Experience Big Top" but also adding an "Outdoor Real-Scene Simulation Tent." Meanwhile, the experience segments incorporate more outdoor real-scene elements, allowing outdoor enthusiasts to feelGore-Tex ?/SPAN>fabric gear’s reliable protection and comfortable experience.In addition, the event has set up special stops in Shenyang, Beijing, Shanghai, and Nanjing, inviting numerous well-known figures in the outdoor field to share their outdoor stories and experiences up close with consumers.
About Gore-Tex ?/SPAN>品牌：
作为全球知名户外面料生产商的戈尔公司，由Bill Gore先生创始于1958年。自成立之日起，戈尔公司就把“全球性技术创新”的伟大远景作为自己生存和发展的原动力。以戈尔特斯 ?/SPAN>品牌命名的多功能面料，被《财富》杂志列为世界上100个最好的美国产品之一。戈尔特斯 ?/SPAN>面料广泛的应用于生产具有功能性、保护性和时尚感的服装和鞋类产品，并因此闻名于世，成为户外运动产品的领导者。戈尔特斯 ?/SPAN>产品代表着最高的品质标准，不论产品的最终用途是什么，戈尔特斯 ?/SPAN>面料为自己设定的标准始终是：成为世界上最耐用的防水、防风、透气产品。