High4meters, stretching16meters, the striking black-and-yellow large truck made an impressive entrance; inside, three major functional tests of outdoor fabric technology were set up, attracting a continuous stream of visitors; meanwhile, the latest outdoor gear from over a dozen top domestic and international outdoor brands was also on display.11On3the ?/SPAN>day, the second “Gore-Tex® Brand Tech Experience Tour,” following its first stop at Golden Resources New Yansha,Mallwas held at the main entrance of Beijing Yansha Friendship Store. This also marks the Gore-Tex® ?/SPAN>Pinpai“Kejitiyandapengche”Zai2012Year's debut in Beijing.
As an outdoor leading brand, Gore-Tex ?/SPAN>Pinpai,During the two-day exhibition at the Yansha Friendship Station of the second Technology Tour event,It presented outdoor technology in an engaging way to outdoor enthusiasts in Beijing.It also aims to promote the healthy and rapid development of outdoor activities in China by delivering outdoor knowledge to more enthusiasts through an annual technology exhibition tour.
A female consumer wearing Gore-Tex (Geertesi) ?/SPAN>Mianliaozhuangbeicanjiaguosandagongnengtiyanzhihou,Xingfendigaosuxianchangzhuchiren:“Jinrufangfengceshiqu,Ganjueshentikuaibeifeng‘Tuikai’It was done, but not a single breeze seeped through the clothing; in the waterproof testing area, the storm mode felt as if several basins of water were poured down from above, yet upon removing the hat, not a single drop of water had penetrated the garment."This is really cool!"
At the event,there were alsogrand displays of the latest Gore-Tex products from numerous outdoor sports brands. ?/SPAN>Mianliaochanpin,Nangkuoleaosuoka(Ozark),BLACK YAKBleakov,NORTHLAND(Norrøna),Lafuma,TOREADSALEWA(Salewa),Kolon Sport,Adidas,Ecco,Merrell,Lowa,SkapandTibaoWell-known domestic and international brands allow consumers to feast their eyes.
It is reported,2011The first edition of the "Gore-Tex ?/SPAN>The National Roadshow of the Brand Technology Experience was held in six major cities.10Station tour, attracting strong attention from consumers and local media, approximately5800Many people participated in on-site events around the world.On this basis,2012Year9Month7Day, the second edition of the “Gore-Tex ?/SPAN>Brand Technology Experience National Tour” has been launched once again. The event is expected to last for three months, spanning nine major cities including Changchun, Harbin, Shenyang, Beijing, Qingdao, Xi'an, Nanjing, Shanghai, and Chengdu, and will feature as many as13outdoor technology experience exhibitions, bringing consumers across the country closer to Gore-Texproducts once more.
2012Year Tour ExhibitionThe experience format has been further upgraded, not only retaining the "Technology Experience Big Top" but also adding an "Outdoor Real-Scene Simulation Tent." Meanwhile, the experience segments incorporate more outdoor real-scene elements, allowing outdoor enthusiasts to feelGore-Tex ?/SPAN>fabric gear’s reliable protection and comfortable experience.In addition, the event has set up special stops in Shenyang, Beijing, Shanghai, and Nanjing, inviting numerous well-known figures in the outdoor field to share their outdoor stories and experiences up close with consumers.
About Gore-Tex ?/SPAN>Pinpai:
As a globally renowned outdoor fabric manufacturer, GoreBill GoreFounded by Mr.1958year.Since its establishment, W. L. Gore & Associates has taken the grand vision of "global technological innovation" as the driving force behind its survival and development.Featuring Gore-Tex ?/SPAN>Multifunctional fabrics with brand-naming features are listed by Fortune magazine as among the world's100One of the best American products.Gore-Tex (Geertesi) ?/SPAN>The fabric is widely used in producing clothing and footwear products that are functional, protective, and stylish, and is therefore renowned worldwide as a leader in outdoor sports products.Gore-Tex (Geertesi) ?/SPAN>Chanpindaibiaozhezuigaodepinzhibiaozhun,Bulunchanpindezuizhongyongtushishenme,Geertesi ?/SPAN>The standard we set for our fabrics has always been: to become the most durable waterproof, windproof, and breathable products in the world.