Company Name: Dongguan Shanshui Leren Apparel Co., Ltd.
Brand:
Brand Spirit: I think, therefore I can do it!
Brand Philosophy: Professional quality leads fashion
Emotional Benefit: Happy travels, fashionable comfort
Brand Personality: Sunny, free, and aspiring
Core Brand Values: Premium fabrics, meticulous design, excellent craftsmanship, refined management, sincere service
All aspects must highlight the brand essence.
Exhibition Venue: China National Convention Center, Beijing, China
Booth Area: 108 m² (9 m × 12 m)
Booth Number: 2.310
Bidding method: Competitive bidding
Deadline for bid submission: January 15, 2013
Main bidding content
I. Responsible for booth design and construction according to the booth layout map provided by us.
II. Booth design specifications
1. Space requirements: Must include negotiation area, front desk reception area, equipment display area, brand image area, cultural wall, storage space, and walking space.
2. Shelving requirements: The equipment display area must use shelves designated by our brand.
3. Image requirements: Must incorporate outdoor elements and highlight the CARAVA brand logo and brand essence.
4. Color scheme requirements: The theme color for spring/summer 2013 is blue (C:60, M:0, Y:20, K:0); VI colors are red, white, and gray.
5. Theme requirement: Metamorphosis — celebrating the brand’s “10th anniversary.”
Schematic description:
1. The solid lines in the schematic represent solid enclosed walls, while the dashed lines indicate non-enclosed areas.
2. The ordering area includes: equipment display area (back wall and island), negotiation area, concept display area, and storage space.
3. The front desk reception area must face both aisles.
4. The dividing line between the two zones should not only align with the visual presentation but also ensure smooth pedestrian flow.
Exterior booth image and LOGO combination guidelines
III. Documents Required for Submission
1) Design proposal (in JPG format);
2) Detailed quotation (1 copy);
3) Project plan (including personnel allocation, schedule, etc.);
IV. Bid confirmation date: January 20, 2013; the cooperation confirmation notice will be sent to the winning bidder’s submission email.
V. The copyright of the winning design proposal and construction drawings belongs to Shanshui Leren Apparel Co., Ltd.
VI. Tendering Entity and Contact Information
Tendering Entity: Dongguan Shanshui Leren Apparel Co., Ltd.
Address: No. 2, 6th Floor, Xinhua Building, No. 188 Dongcheng Avenue, Guancheng District, Dongguan
Submission Method: The sole designated channel for this tender: carava@vip.163.com (other methods will be deemed invalid)
Contact Person: Su Yongli
TEL: 0769-23052226 (8207)
FAX: 0769-22680287
Web: www.carava.com.cn
Attachments:
Display booth renderings from previous exhibitions
CARAVA 2012 Beijing ISPO Outdoor Exhibition – Enclosed Inner Order Zone
CARAVA 2011 Nanjing Asia Outdoor Exhibition – 2011 New Image Exhibition