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Self-driving tours among seniors are gaining popularity

Published: 2026-09-24 👁 101 views
Last updated 2026-09-24 — Because factors such as individual driving skills, road experience, and self-guided travel background are taken into account, "go-anytime" self-driving trips are never that simple for seniors. However, reporters learned from relevant organizations that in some self-driving clubs, seniors make up half of the total membership. A 73-year-old self-driving enthusiast shared...

 

       Because factors such as individual driving skills, road experience, and self-guided travel background are taken into account, "go-anytime" self-driving trips are never that simple for seniors. However, reporters learned from relevant organizations that in some self-driving clubs, seniors make up half of the total membership. A 73-year-old self-driving enthusiast said: "Even an occasional trip, the full self-driving experience is absolutely beyond your imagination."
       Basics
        Good driving foundation
       Organized support

       Su Mingci, who is 73 years old this year, went on his first self-driving trip over twenty years ago—though back then it was riding a bicycle with two kids to Beidaihe, pedaling for two or three days at a time. As for car self-driving trips that began in 2003, Su Mingci admitted that they were more about giving his wife a chance to revisit the places he had traveled to for work before retirement.
       Over the past ten years, Su Mingci has driven his little Fit, taking his wife to all provinces, municipalities, and autonomous regions across the country, with only Taiwan being visited through a local self-drive upon arrival. "I joined the 'First Mainland-to-Taiwan Self-Driving Tour Group' organized by the Target Action Club, which was quite a meaningful trip."
       In the view of Zhu Huashan from Century Auto Travel, Su Mingci, who had driven a tractor even before getting a driver’s license, is among the more experienced drivers in the senior group. He doesn’t need much "special care" during self-driving activities organized by travel agencies. For members with less driving skill, they are either placed at the front of the convoy or arranged in an alternating strong-weak driver pattern "to ensure safety" before departure. Century Auto Travel is a Beijing-based travel agency specializing in self-driving tours and currently has 3,000 stable members like Su Mingci.
       Zhu Huashan also revealed that the so-called "less skilled drivers" are relative—nowadays, there are almost no members who learn to drive on the spot in travel agencies. "We also conduct corresponding surveys when accepting members, and those who don’t meet the criteria will not be admitted."
       Su Mingci told reporters that senior self-driving enthusiasts like them can realize their travel dreams largely thanks to the continuous efforts of car clubs and self-driving tour agencies. "They have established a brand new set of safety and service standards for senior self-driving."
       The Future

       Segmentation of self-driving demographics
       Product variety becomes a key factor
       Nowadays, Su Mingci is able to "go solo" without relying on clubs or travel agencies. But he firmly believes that senior self-driving tourism must go through a developmental stage from group activities to individual travel.
       "Newcomers and veterans have different product needs. For full self-driving trips, as people visit more destinations, major domestic transport routes will gradually be covered. The first few times might feel fresh, but after several trips, it’s better to just fly directly between two places and then do a local self-drive," Su Mingci admitted. This makes product segmentation by travel agencies or related organizations very important.
       "Our local self-driving products in places like Kunming, Yunnan and Haikou, Hainan are also relatively mature now. The biggest challenge we face now is how well the public accepts the pricing of these products," Zhu Huashan believes. Currently, seniors tend to prefer full self-driving, while in recent years, local self-driving has gradually gained popularity among middle-aged travelers. Considering this trend, developing richer and higher-quality local self-driving products will be a top priority for travel agencies in the future.
       "Take Beijing to Kunming as an example. In 2004, a round-trip full self-driving trip cost just over 3,000 yuan, but now a one-way trip is over 5,000 yuan," Su Mingci told reporters. Since many scenic spots offer free entry for seniors, the costs of senior self-driving trips—excluding fuel and toll fees—are mostly concentrated in the tour package fees. Travel agencies could consider offering some discounts.
       Reporters learned from some travel agencies focusing on senior travel products that, considering the segmentation trend in senior tourism, agencies have also started trying personalized custom travel products. With the rise of self-driving tourism, it is also possible to develop corresponding customized products for this form of travel in the future.

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