The 4th Jiangsu Convention & Exhibition Forum and the Annual Conference of the Jiangsu Convention and Exhibition Industry Association were held on December 12–13, 2012, at the Suzhou Culture and Arts Center. At the event, Zou Guofang, President of the Jiangsu Convention and Exhibition Industry Association, announced the list of provincial brand, outstanding, and innovative exhibitions. The Asia Outdoor Expo (referred to as the "Asia Outdoor Show") organized by Nanjing Ningfei International Exhibition Co., Ltd...”) was among those listed and awarded the title of "Jiangsu Provincial Brand Exhibition."”This honorary title was conferred upon it.
Li Hao, General Manager of Nanjing Ningfei International Exhibition Co., Ltd. and Project Director of the Asia Outdoor Expo, attended the conference. He shared the successful experience and insights behind the Asia Outdoor Expo with government leaders, exhibition industry experts, and professionals from convention and exhibition enterprises. The successful operation of the Asia Outdoor Expo mainly benefits from the following factors:
1. The Asia Outdoor Expo has the right theme and positioning, responding to the needs of China’s outdoor market development;
2. It enjoys in-depth cooperation with the European Outdoor Show and receives strong support from it;
3. The Asia Outdoor Expo collaborates comprehensively with numerous media outlets, achieving high levels of media exposure;
4. The Asia Outdoor Expo has a project team that is continuously learning, hardworking, and passionate about the industry;
5. Finally, and very importantly, the Asia Outdoor Expo has received strong support from the Nanjing Municipal Government, the CCPIT, the Exhibition Office, and the Ministry of Commerce of China.
The Asia Outdoor Expo was established in Nanjing in 2006. After seven years of careful cultivation, it has grown into the largest and most brand-rich professional outdoor exhibition in Asia. It is also the third-largest professional outdoor exhibition in the world, following the European Outdoor Show and the Outdoor Retailer Show in Salt Lake City, USA. The awarding of the "Jiangsu Provincial Brand Exhibition" is a full affirmation and recognition of the Asia Outdoor Expo. It will continue to inspire the show to explore and develop further, striving to provide the best platform for the sustainable growth of the sports goods market in Asia and around the world.