At this ordering event, ACOME (Acromount)’s R&D team unveiled the 2013 Autumn/Winter new footwear, apparel, and accessories under the theme “Wild at Heart.” The new products are divided into five seasonal and functional waves: “Light Wilderness – Close to Nature,” highlighting lightweight performance; “Leisure Wilderness – Urban Mirage,” reflecting urban sports; ACOME (Acromount)’s snowwear series “Snow Wilderness – City of Glaciers”; ACOME (Acromount)’s hardshell series “Peak Wilderness – Touching the Summit”; and “Extreme Wilderness – Polar Adventure,” developed for resisting harsh cold in outdoor environments.
In addition to launching the latest 2013 Autumn/Winter outdoor travel gear, ACOME (Acromount) also grandly unveiled the 3.0 version of its store terminal concept. This concept was exclusively designed by a renowned Dutch spatial design team, integrating the rugged texture of the outdoors, the most representative color of nature—green, and the outdoor fashion trends of industry development. From an environmental perspective, the store construction made extensive use of recycled materials, using the simplest and most straightforward approach to awaken every consumer’s awareness of the Earth and ecology.
Since its establishment, ACOME (Acromount) has been committed to becoming an outdoor travel gear brand that is both functionally professional and stylishly designed. The brand advocates a lifestyle of getting close to nature and enjoying joyful travel, and hopes that the store terminal can also convey a sense of curiosity about outdoor exploration. Therefore, another feature of ACOME (Acromount)’s 3.0 store concept lies in the more traveler-exploration-concept-oriented detailed designs within the store.
Upon entering the space of ACOME (Acromount)’s 3.0 store concept, consumers cannot take in the entire store at a glance but must move through transitional spaces to discover the items they desire. Travel and exploration begin the moment you step into the store to purchase ACOME (Acromount) products, just as the brand’s slogan goes: "TRAVEL YOUR LIFE — Fall in Love with Heartfelt Travel"!.