On December 20, 2012, the OZARK brand's 2013 Autumn/Winter new product launch and dealer order fair concluded in Beijing. Dealers of the OZARK brand from across the country attended this brand event exclusive to the OZARK community, collectively experiencing and exploring the brand’s newly launched 2013 Autumn/Winter products.
This order fair centered around the theme of "Classics," highlighting the full range of OZARK brand products for the 2013 Autumn/Winter season.
In 2013, the OZARK brand will continue its focus on mountaineering, leveraging the experience and resources accumulated over 17 years since entering the Chinese market. While maintaining its identity as a "professional outdoor brand," the brand will further integrate its professional attributes with the broader outdoor lifestyle.
"Momentum" is the key focus of the OZARK brand’s development in 2013. The brand will continue to strengthen its close collaboration with leading Chinese outdoor institutions, including the Tibet Mountaineering Guide School, the Tibet Mountaineering Team, the Tibet Mountaineering Rescue Team, the National Climbing Team, and CMDI (China Mountaineering Development Institute).
The 2013 new products feature a richer variety and color palette. By utilizing data from professional color research institutions to capture upcoming color trends, and combining these insights with the unique characteristics of their products, OZARK aims to deliver professionalism and passion to every user of their gear.