Customers Enter the 2013 KAILAS Autumn/Winter New Product Order Fair
From December 20–22, 2012, the highly anticipated 2013 KAILAS Autumn/Winter New Product Order Fair was successfully held in the nearly 5,000-square-meter exhibition hall of Guangzhou Qifu Hotel. Nearly 1,000 KAILAS dealers and partners from across the country gathered to witness the launch of KAILAS’s 2013 autumn/winter new products. Professional, spectacular, groundbreaking, and innovative—KAILAS once again allowed attendees to experience and witness the professional appeal of its new products and technologies for the 2013 autumn/winter season, as well as the excitement of the order fair itself. The three-day event received unanimous praise and a warm response from all participants.
The Grand Venue of the 2013 KAILAS Autumn/Winter New Product Order Fair
For the greatest adventures, the toughest climbing routes, and the bravest individuals—that’s the goal KAILAS, China’s top-selling brand in professional outdoor channels, has always pursued. In today’s increasingly popular “broad outdoor” trend, KAILAS remains steadfast in its commitment to professional outdoor gear, continuously striving for greater professionalism. Its high-quality standards, solid technology, and classic designs are loved by more and more outdoor climbing enthusiasts. This autumn/winter order fair is yet another profound reflection of the brand’s ongoing pursuit.
Black-and-White Themed Wall Displaying Skiwear Series
Track Climbing and Live Climbing Show
At the exhibition site, in addition to continuing the previous six major series—Extreme Series, Mountaineering Series, Expedition Series, Rock Climbing Series, and Explorer Series—a special showcase of emerging product lines such as waterproof gear, skiwear, and cycling equipment was also presented. The organic combination of the black-and-white themed wall and the live track climbing show truly dazzled the audience. The themed wall not only prominently displayed KAILAS’s existing and newly developed gear but also introduced its new skiwear series. These skiwear items are not only practical at major ski resorts but also the top choice for backcountry and off-piste mountain snow climbing.
2013 KAILAS Autumn/Winter New Product Display
Additionally, the live climbing show attracted many customers. As a cutting-edge form of climbing, track climbing is still relatively unfamiliar to many outdoor enthusiasts, yet it is widely used in various mountain and ice climbing scenarios, such as cliff climbing in places like Huangshan and Huashan.
Mr. Jaeger, Founder of the Asia Outdoor Show / Bicycle Exhibition, at the Event
In summary, while inheriting and maintaining its consistent professional and diverse style, KAILAS boldly innovated, making significant improvements and enhancements in product materials, functionality, and user experience. For example, it further integrated outdoor gear with everyday life, launching new products that lead the way in outdoor fashion trends, as well as more specialized climbing ropes, protective helmets, rope clamps, technical ice axes, and more. Moreover, regarding materials, KAILAS has consistently used top-tier global fabrics such as Neoshell and Cocona, and its collaboration with YKK, the world’s leading zipper manufacturer, continues to deepen. Notably, this time KAILAS also invited several international fabric suppliers, including PrimaLoft and Polartec, to participate in the autumn/winter new product exhibition, facilitating closer interaction between the products and customers.
Customers Carefully Placing Orders on Site
All for greater professionalism and superior performance. These efforts have significantly enhanced the overall competitiveness of the products, earning unanimous acclaim from dealers.
To make this order fair richer and more relaxing, KAILAS not only expanded the activity area within the exhibition hall but also set up two comprehensive bars, offering a variety of snacks and specialty drinks while providing more opportunities for interaction—features that were warmly welcomed and praised by dealers. During the order fair, regional retailers and agents carefully studied the products and actively asked questions to the staff. Based on the actual needs of their stores, the staff provided guidance on placing orders. Meanwhile, many exciting and distinctive programs were also presented throughout the three-day event.
Professional, spectacular, groundbreaking, and innovative—the 2013 KAILAS Autumn/Winter New Product Order Fair is definitely something to look forward to. For more updates on the autumn/winter new product order fair, please visit the official KAILAS website: www.kailas.com.cn or follow KAILAS on Sina Weibo: http://weibo.com/kailas