As a globally renowned German eco-friendly outdoor sports brand, VAUDE's high-quality and high-performance products have long been recognized and loved by Chinese consumers. VAUDE has been in the Chinese market for many years and has a large base of loyal customers and sales channels. Starting from the evening of December 19th to December 22nd, VAUDE, together with the professional outdoor brand KAILAS and the German high-end outdoor footwear brand MEINDL, held its 2013 Autumn Press Conference and Order Fair at the Qifu Hotel at the foot of the picturesque Dafushan Mountain in Panyu, Guangzhou.
VAUDE’s image wall, featuring the vibrant 2013 ski collection, immediately catches the eye upon entering the venue.
KAILAS theme wall, with the 2013 theme being the black-and-white ski series.
MEINDL theme wall — handcrafted quality and strict standards have kept the MEINDL brand standing strong for over 300 years, no wonder it’s Arnold Schwarzenegger’s favorite.
Mr. Bernd, the Asia-Pacific brand representative from VAUDE’s German headquarters, introduces the brand’s history on stage.
VAUDE staff present the brand’s development plans and marketing activities for 2013.
The grand 2013 VAUDE, KAILAS, and MEINDL Autumn/Winter New Product Order Fair.
The highlight: the versatile three-in-one jacket series, offering great value.
Standard terminal store display model — eco-friendly, fresh, and with clear themes. Even the eco-friendly trash bins on-site feature prominent recycling labels. In terms of environmental responsibility, VAUDE is leading the industry.
The 2013 latest women’s ski-specific backpack.
Aside from its flagship backpack series, VAUDE also launched a full range of apparel products at this new product launch and order fair, with an extensive selection. It also spotlighted specialized backpacks and clothing for cycling, impressing all dealers and media attendees. VAUDE’s cycling line has been renowned in Europe for 20 years, but due to the relatively slower development of cycling in China, these products had not entered the domestic market. With the growing popularity of cycling in China, VAUDE’s cycling products are now making a strong entry, allowing Chinese consumers to enjoy a whole new riding experience with VAUDE’s high-quality offerings.
Standard terminal display for the cycling series.
Detail displays for the three cycling series.
The 2013 latest cycling panniers, loaded with dreams of adventure — come feel the power of cycling.
The 2013 newest cycling backpacks, with details so impressive they take your breath away.
At the launch, VAUDE outlined its 2013 brand development plan, highlighting key products and marketing initiatives. Unlike most international outdoor brands, the products VAUDE introduces in China are not simply imported from overseas markets. Instead, sizes are specifically adapted to Asian body proportions, color preferences are studied across different Chinese regions, and all is combined with VAUDE’s brand strengths to offer products that best suit the Chinese market. Coupled with attractive bundled promotions, the many dealers present were thrilled.
The 2013 VAUDE products come with multiple bundled discount offers that have dealers excited.
Backpacks remain VAUDE’s flagship line, with a rich array of styles and colors that are a feast for the eyes.
Customers show keen interest in VAUDE’s fully recycled fabric cycling bags made in Germany.
Vibrant colors and tailored fits have customers eagerly trying on clothes as models.
Customers focus intently as they prepare for a big push in 2013.
This order fair featured an overwhelming array of VAUDE’s 2013 Autumn/Winter products, all impressive and exciting. Dealers noted that compared to other international brands, VAUDE’s 2013 offerings hold significant market advantages. Following KAILAS’s outstanding performance in recent years, VAUDE is set to usher in a new wave of outdoor enthusiasm. Let’s look forward to VAUDE’s exciting future.