On December 12, the renowned Italian outdoor footwear brand Zamberlan held its 2013 order fair in Shenzhen. This marked the first public appearance of Zamberlan following its collaboration with Shenzhen Himalaya Trading Co., Ltd., and also opened a new chapter in Zamberlan's development in China.
Founded in 1929, Zamberlan combines traditional Italian shoemaking craftsmanship with modern production methods to create footwear that is durable without sacrificing the advantages of handcrafted techniques. The Zamberlan family, driven by a longstanding passion for mountain sports, is committed to using and developing the best materials, carefully crafting every detail of their products, and continuously launching the most comfortable hiking boots. Their exceptional quality has made Zamberlan products highly favored by outdoor enthusiasts worldwide. Always prioritizing quality, this core value led Zamberlan to find Shenzhen Himalaya Trading Co., Ltd. in China — a partner equally dedicated to detail, quality, and the development of outdoor sports — forming a long-term and stable collaboration. The Zamberlan 2013 order fair marked the official inauguration of this partnership.
During the order fair, Zamberlan Sales Director Fabio Miotto shared the brand’s classic and cutting-edge products with distributors, showcasing their outstanding performance and commitment to traditional shoemaking excellence. For the 2013 mainland China market, Zamberlan will launch new annual products across various series including Alpine, Climbing, Backpacking, Explore, Ascent, and Life Style, offering outdoor enthusiasts more professional and exceptional choices.
During the order fair, Shenzhen Himalaya Trading Co., Ltd. also organized outdoor activity experiences such as sailing, seaside hiking, and windsurfing for the visiting distributors. Coming from the outdoors and returning to the outdoors — this is the best expression of our lifestyle philosophy.
Building on a long-term and stable partnership, Zamberlan and Shenzhen Himalaya Trading Co., Ltd. will join forces to vigorously promote the Zamberlan brand in China, enabling more mountain sports enthusiasts to enjoy the most traditional and prestigious Italian classics.