A powerful promotion kicks off the Spring Festival celebration at Sanya Duty-Free Shop

Recently, to ensure the healthy and stable development of the tourism market, the Hainan Provincial Government introduced the strictest price control policy in history for this year’s Spring Festival. Statistics show that the prices for popular Sanya free independent travel (FIT) routes have dropped by about 10% compared to the same period last year. Information from relevant travel agencies indicates that, although there is still nearly a month until Spring Festival, bookings for Sanya trips have already begun to heat up. Sanya has increasingly become a paradise for travel and shopping. In addition to its beautiful seaside scenery, its domestic-only duty-free shop implementing the offshore duty-free policy — the CDF Sanya Duty-Free Shop — has also become a must-visit destination for many tourists. According to the Sanya Duty-Free Shop, to reward consumers, the “Watches Celebrate the New Year” promotional event has now begun, officially kicking off the Spring Festival celebration. In addition, a second wave of promotions will take place from January 15 to 31.

    For this Spring Festival shopping carnival, the CDF Sanya Duty-Free Shop has specially launched the “Watches Celebrate the New Year” promotion. During the event, in addition to enjoying the tax-free limit of 8,000 yuan, the Sanya Duty-Free Shop will also cover the postal tax for watches priced over 8,000 yuan. This promotion covers most luxury and fashion watches in the store, including well-known and beloved brands such as Piaget, Chopard, Bvlgari, Cartier, Omega, Hermès, TAG Heuer, Longines, TISSOT, Hamilton, Mido, and Movado. Some brands will even cover up to 100% of the postal tax, and many consumers have said that this postal tax discount is “super impressive.” Officials from the Sanya Duty-Free Shop also stated that the “Watches Celebrate the New Year” event aims to deliver the warmest festive greetings with the greatest discounts.

    It is reported that the second wave of promotions for the CDF Sanya Duty-Free Shop’s Spring Festival carnival will soon follow, taking place from January 15 to 31. During this period, the first 10 transactions at each participating brand counter each day will be eligible for an 12% discount. Participating brands include top-tier names such as Burberry, Gucci, Boss, Dunhill, Zegna, Bally, Montblanc, Swarovski, Samsonite, as well as eyewear counters, chocolate counters, and luggage specialty counters. Officials from the Sanya Duty-Free Shop stated that to reasonably distribute peak-hour customer flow each day and bring more benefits and surprises to consumers, the CDF Sanya Duty-Free Shop will continue to roll out more exceptional promotional offers.

    To meet the travel shopping needs of consumers, the renovation and expansion of the Sanya Duty-Free Shop is progressing rapidly. An additional 3,000 square meters of retail space is expected to open before Spring Festival, providing consumers with higher-quality services.

    In addition to attractive promotions, the CDF Sanya Duty-Free Shop has always been committed to offering a more diverse and user-friendly shopping environment. The store continuously improves supporting services and upgrades based on Chinese consumer habits and market feedback, actively adjusting its product and brand mix. On December 17, the new Ralph Lauren store, known as a classic American high-end fashion brand, officially opened in the boutique gallery of the Sanya Duty-Free Shop, allowing customers to experience a rich American atmosphere blending fantasy, romance, innovation, and classical inspiration up close. The opening of the new store further enriches the premium clothing brand offerings at the Sanya Duty-Free Shop.

    In addition, after an intense renovation at the end of 2012, the highly popular TISSOT watch brand counter also made its official debut. Whether it’s the classic Couturier collection or the elegant Elegance collection endorsed by S, customers can freely choose from a wider display area and enjoy more attentive service, which will greatly enhance the shopping experience for watch enthusiasts. Through a series of adjustments, the Sanya Duty-Free Shop’s brand structure and shopping environment continue to improve, meeting a wider range of consumer shopping needs to a greater extent.

    The CDF Sanya Duty-Free Shop is the world’s fourth and China’s only duty-free shop implementing the offshore duty-free policy. From the policy’s implementation on April 20, 2011, to the end of December 2012, it has successfully welcomed nearly 6.1 million visitors, with an average daily footfall of over 10,700 people. In November of this year, the offshore duty-free policy was officially adjusted and implemented. The revised policy further meets consumers’ shopping demands for duty-free goods. In the month following the policy adjustment, the Sanya Duty-Free Shop received a total of over 370,000 visitors, with more than 80,000 making purchases, marking increases of 25% and 18% respectively compared to the month before the adjustment. The policy’s impact is evident. Over the past year, the Sanya Duty-Free Shop has earned widespread praise for its high-end shopping environment, efficient logistics, reliable product supply, and excellent sales service, becoming a must-visit travel shopping destination and a new landmark for travelers.

    As Spring Festival approaches, the Hainan offshore duty-free policy will celebrate its first Spring Festival golden week since the policy adjustment. The Sanya Duty-Free Shop will actively stock up on goods, optimize warehousing and logistics, and deepen integrated services to ensure strong support for the upcoming Spring Festival promotions.