The annual Hong Kong trail running highlight — the Vibram Hong Kong 100 Ultra Trail Race — will kick off this Saturday. The title sponsor, Vibram, has supported the inaugural event since 2011, attracting numerous top male and female runners from Europe and Asia. The biggest draw in 2013 is not only the participation of over ten top ultra runners, but also the first-ever joint appearance of the Vibram UTMB Elite Team from Europe and the Vibram Hong Kong 100 Elite Team from Asia on the course of the Vibram Hong Kong 100 Ultra Trail Race. Vibram hopes to share the passion and experience of trail running with enthusiasts through its professional spirit and products, enabling more people to experience the challenge of self-transcendence and the joy of connecting with nature through trail running.