The breath of early spring arrives along with the blessings and wishes of the new year—bright and refreshing. Even the slight haze can no longer obscure the prevailing trends in outdoor fashion for spring/summer 2013. From February 27 to March 2, ISPO BEIJING 2013 (the 9th Asia Outdoor Trade Show & Expo) will unveil the latest outdoor fashion trends of the season. The leading fashion-oriented outdoor brand Skyroam will present at booth 2.206 of the exhibition, interpreting the “tech-shines” characteristics of this season’s outdoor gear under the theme of “Joy,” and bringing out the excitement and happiness of the outdoors through the popular trend of color blocking.
Skyroam’s “Joy” themed outdoor exhibition booth
Tech Shines – Quality Defines Outdoor Functionality
This season, key outdoor functionalities such as ultra-lightweight, windproof, waterproof, UV protection, and quick-drying will once again demonstrate their strong appeal at the forefront of fashion. As one of China’s top five outdoor alliance brands, Skyroam seamlessly blends vibrant fashion colors with advanced technology in its 2013 spring/summer collection. Whether it’s through the use of classic high-performance outdoor fabrics, groundbreaking innovations in seamless technology, or more ergonomic backpack designs, Skyroam’s 2013 spring/summer new arrivals not only ensure excellent outdoor functionality but also enhance silhouette design and comfort—delivering a more exciting outdoor fashion trend through quality.
Particularly noteworthy is Skyroam’s 2013 spring/summer collection of outdoor functional shoes featuring seamless technology, showcasing the vitality and liveliness of the outdoors, as well as hues of romance, intellect, and fun.
Color Blocking Stands Out – Design Showcases Outdoor Fashion Trends
For spring/summer 2013, Skyroam boldly embraces the trending color blocking style, fearlessly incorporating bold color combinations into outdoor apparel and gear design. With playful color clashes, the newly launched three-tone color series and vibrant windbreakers offer a fresh interpretation of the 2013 spring/summer color blocking trend. This season, you can play with any bold color combinations you like in your outdoor wear.
In addition to the three-tone color design inspired by “blue sky, earth, and rocks” to showcase the brilliance of the outdoors, Skyroam has also introduced a new line of vibrant windbreakers featuring a unique left-right split design that allows for flexible color coordination, offering fashion enthusiasts an exciting choice for experimenting with mixed color styles and leading the latest outdoor fashion trends of 2013.
Joyful Outdoor Living – Creating an Outdoor-Themed Experience
According to reports, Skyroam’s 2013 spring/summer collection is centered around the theme of “Joy.” Beyond reflecting the spirit of relaxed and enjoyable outdoor living in both product design and display, the brand is also dedicated to creating a “Year of Joyful Outdoor Living.” Throughout 2013, a series of themed activities will attract more people to join the outdoor community, driving significant progress and development in the outdoor industry.
Additionally, Skyroam’s 2013 autumn/winter new product launch and order fair will be held later during the exhibition on March 2 in Beijing. At that time, outdoor industry enthusiasts from across the country who are committed to advancing outdoor brand development will gather once again to herald the 10th anniversary of the Skyroam brand.