Nordica, a brand with a long history, specializes in the production of alpine ski equipment and ski boots. Founded in 1938 in Montebelluna, Italy, by Adriano and Oddone Vaccari, Nordica is a diversified company in the skiing industry. With great passion and the outstanding achievements of numerous athletes in major world competitions every year, Nordica has become a leading enterprise in the ski equipment industry. These athletes have made significant contributions to the research, development, and improvement of Nordica ski equipment and boots.
This team has two super “ambassadors,” Gustavo Thoeni and Pirmin Zurbriggen, both legendary figures in the world of skiing. They are eight-time World Cup skiing gold medalists, have won 64 world competitions, and have also earned 10 Olympic and World Cup medals. To date, Nordica has sponsored a total of 92 elite skiers from 15 countries across four continents.
Currently, the Nordica brand remains at the forefront of the global ski boot industry. In its new market strategy, Nordica will focus on the worldwide ski board and ski boot markets. This is due to the comprehensive adjustments taking place in the global ski equipment and boot industry, which has led Nordica to increase its investment in marketing and promotion. In terms of design, Nordica has introduced many new technologies, such as the Cross Balance System binding, the adoption of which has significantly improved the production volume and market share of ski equipment and boots.
