The "China Outdoor Golden Rhino Awards" was jointly initiated by ISPO BEIJING and the magazine Outdoor Exploration, and has been successfully held for six editions to date. The Golden Rhino Awards impartially and objectively evaluate the contributions made by outdoor enthusiasts to the increasingly developed and refined Chinese outdoor industry over the past year. It is an annual event hailed by domestic and international media as the "Oscars of China's outdoor community."
The 2012 "7th China Outdoor Golden Rhino Awards" was co-hosted by Outdoor Exploration magazine, ISPO BEIJING, and THE NORTH FACE, and received sponsorship support from Gore-Tex, CORDURA, BLACK DIAMOND, and Thule. This event continued to uphold the guiding spirit of "true outdoor exploration, documenting the evolving outdoor China," and comprehensively reviewed the annual development of China’s outdoor sports based on criteria such as influence, leadership, and value. The selection process spanned three months, during which a panel of authoritative outdoor experts selected the most influential and pioneering outdoor events and individuals of the year from a pool of numerous nominated candidates.