On March 2, the 9th Asia Outdoor & Fashion Trade Show, which lasted for four days, concluded successfully. The China Outdoor Retail Business Association (CORA) participated with high-quality outdoor brands from the United States, including the premium backpack brand Gregory; outdoor footwear specialist Keen; top-tier ski equipment brands JONES, KARAKORAM, and Backcountry Access.
Gregory, known as the Rolls-Royce of backpacks, has consistently enjoyed an excellent reputation. In 2013, the Gregory product line was expanded with three brand-new series in addition to the existing ones. These include a youth hiking series designed specifically for growing teenagers; a trail running series equipped with sports bottles and hydration bladders; and a lightweight LT Reactivity suspension system series. The 2013 new products also featured a striking urban series and an award-winning ski series from the United States. Meanwhile, the Gregory 2013 new product ordering event was successfully held on the second floor of the National Convention Center, with dozens of dealers invited to attend.
KEEN combines fashion with practicality, and one of its most distinctive features is its patented toe-cap design—soft yet tough—that provides ample protection for vulnerable toes.
Jeremy Jones is a legendary skier renowned for alpine skiing. He has won numerous international competitions, and in 2012, Jones founded his own brand—Jones Snowboards.
The founders of KARAKORAM, Tyler and Bryce, both graduated with degrees in mechanical engineering from the University of Washington. Driven by their passion for ski mountaineering, they improved the AT splitboard system. When perfectly combined with JONES snowboards, this innovation significantly advanced the sport of ski mountaineering, which combines uphill ascent on AT gear with downhill descent on snowboards.
Backcountry Access (BCA) is committed to the development and production of safety and survival equipment. Its products—including snow shovels, avalanche transceivers, airbags, and radios—are pioneers in the industry.
