Shortly after the conclusion of the 2013 ISPO BEIJING event, which brought together over 600 global outdoor sports brands, the fashion outdoor brand Scalable successfully held its 2013 Autumn/Winter Trends Launch and Order Fair in Beijing from March 2nd to 5th. Themed “Si” (Thought), this launch embodies the brand’s core values of “Thought, Triumph, and Joy,” and stands as a testament to Scalable’s ten years of accumulation, as well as its spirit of striving for progress. Diligent in thought and swift in action, in 2013, Scalable will leverage ten years of innovation in technology and design to further enhance its quality, brand, and taste—demonstrating the demeanor and attitude befitting a brand that has been deeply rooted in the outdoor industry for a decade.
The Scene of the Scalable 2013 Autumn/Winter Trends Launch
Thought Leads the Way—2013 Autumn/Winter Outdoor Intelligence Takes the Lead
At the time when Scalable’s 2013 Spring/Summer new arrivals were being fully launched, the brand’s 2013 Autumn/Winter Trends Launch and Order Fair proceeded as scheduled. This trends launch brought newfound clarity to outdoor trends through the power of thought. The comprehensive presentation of Scalable’s four major product series for autumn/winter 2013 kicked off the brand’s decade-long “Thought” Journey.
At the launch event, Scalable’s 2013 Autumn/Winter new products broke away from the conventional single expression of outdoor gear. Building upon enhanced technological functionality, they combined intellect and bravery, nature and wildness, showcasing Scalable’s deep expertise accumulated over ten years in the outdoor industry through color schemes and design details. The runway show featured newly introduced products in business-intellectual and trendy-colorful styles, which drew rounds of applause from the audience. Scalable representatives noted that the past ten years mark a leap forward—not only for the brand’s development, but also for significant breakthroughs and advancements in product quality and design style.
The Scalable 2013 Autumn/Winter Trends Launch
Scalable franchisees who participated in this launch also shared that they could truly feel the brand’s growth in strength and confidence. The 2013 autumn/winter products from Scalable have covered the needs of both high-end professionals and all urban outdoor enthusiasts, with a clear trend towards product serialization. The brand’s leading position in the fashion outdoor field will be further solidified. It is reported that the high-end top-tier outdoor equipment to be unveiled in Scalable’s 2013 autumn/winter collection is also highly anticipated.
Ms. Zeng Hua, Founder and General Manager of the Scalable brand, said, “All of this is just to get more people outdoors and to help them fall in love with the outdoors. Scalable will spare no effort to make this happen!”