The annual ISPO BEIJING exhibition is considered a barometer of the outdoor industry. At the recently concluded event, leading brands unveiled their 2013 spring/summer collections. New products and technologies were the key highlights. At the Scalable booth, a groundbreaking innovation in outdoor footwear technology—the application of seamless technology—was on full display with its ultra-light 3D trail running shoes, which became the center of attention. The skin jackets that exuded youthful fashion charm also attracted widespread attention and admiration from outdoor enthusiasts. Industry insiders generally agree that Scalable’s leadership in the fashion outdoor brand sector was further solidified at this exhibition.
Ms. Zeng Hua, General Manager of Scalable, Invited to Attend the ISPO Exhibition Opening Ceremony
Scalable Makes an Appearance at 2013 ISPO BEIJING
Scalable’s 2013 Spring/Summer Collection Showcases Youthful Fashion Charm
At the Scalable booth, the use of seamless craftsmanship in the 2013 spring/summer collection, along with its three-tone color design of “blue sky, earth, and rock,” split-sided design, waist-cinching silhouette, and vibrant color palette, all pushed Scalable’s unique design style to new heights in China’s fashion outdoor scene. One audience member gave a thumbs-up, expressing high approval of the Scalable experience: “Life should be this refined. Just sitting here gives you a feeling of relaxed outdoor living. SCALER-LIFE—their products, their service, and even the experience in the lifestyle hall—are all great!”
Scalable Booth Offers a Natural Living Experience
On-Site Display of Scalable’s 2013 Spring/Summer Collection
Media commentators noted, “Outdoor footwear at this exhibition prominently emphasized professionalism, and Scalable’s SCALER trail running shoes enhanced the brand’s sunny and relaxed spirit with strong internal cohesion.” Scalable’s much-anticipated ultra-light 3D trail running shoes received widespread praise for their outstanding performance in both seamless technology and design.
Display of Scalable’s Ultra-Light 3D Trail Running Shoes