On March 11, 2013, after thorough preparation and promotion, the highly anticipated large-scale online selection event of this ski season — the “2nd YiDong Skiing ‘Most Favorite Ski Resorts by Skiers’ Award” — was officially launched. The event will continue the selection method from the previous ski season, with participation exclusively by skiers themselves. The event is organized by the well-known domestic skiing website YiDong Skiing, with full coordination by the marketing consultancy agency Lingdong Shanshui, and is further supported by top-tier skiing brands such as The North Face, Armada, CAPiTA, Scott, Oakley, Osprey, and ThirtyTwo, offering skiers participating in this event valuable prizes worth tens of thousands of RMB.
The event aims to provide a communication and exchange platform for skiing enthusiasts, helping everyone learn more about ski resort information through the first-hand experiences and genuine reviews of numerous skiers, understand the strengths and weaknesses of each ski resort, and choose the one that suits them best. At the same time, by sharing their own skiing experiences, more people will gradually fall in love with this wonderful outdoor sport, thereby expanding the skiing community and promoting rapid development of the skiing market.
According to the person in charge at YiDong Skiing, the selection method for this event is divided into two parts. One part involves users scoring and commenting on the various ski resort pages on YiDong Skiing, resulting in a weighted average score. The other part involves users voting for their favorite ski resorts on the special event page, with scores based on the percentage of total votes. Each part accounts for 50%, and the final top ten most favorite ski resorts by skiers are determined. In addition, the event has also set up several individual categories where skiers can vote for ski resorts they believe offer good service quality, good ski parks, good slopes and snow quality, and good dining facilities. Compared to the previous edition, highlights of this event include the addition of many internationally renowned ski resorts, along with the selection of the top ten most favorite foreign ski resorts by skiers.
This event has received an enthusiastic response from skiing enthusiasts. Within just two days of launch, the number of participants had already exceeded 300, demonstrating the high level of engagement among netizens. The selection event runs from March 11, 2013, to March 24, 2013, lasting two weeks, with the final results to be announced before March 26, 2013. Additionally, three major awards — Enthusiastic Comment Award, Excellent Comment Award, and Active Participation Award — will be given out, with dozens of sub-prizes to be shared among participating netizens, including top-tier gear and attractive prizes such as freestyle snowboards provided by Armada, snowboards provided by CAPiTA, and premium down jackets provided by The North Face.
If you are a seasoned skiing enthusiast who has personally experienced numerous ski resorts, or if you are new to the skiing scene and want to learn more about ski resorts, hurry up and join this event — you’re sure to gain unexpected rewards!
http://edooon.com/zt/2013/skiresort/
